The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. Boasting over 700 marketing sourcing contacts around the world, our Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”. Member value is delivered through remote webinars, online tools and benchmarking services which help global marketing procurement specialists to improve the effectiveness of their function: with stakeholders, partners and the industry. The group also meets in person in cities like New York, Singapore, Shanghai and London. More information at www.wfanet.org.