Procurecon Marketing 2017

13 - 15 June, 2017

The Tower Hotel, London

Contact Us: +44 (0) 20 7368 9459

2017 Speakers

Phil Acton
 Phil Acton 
Sales Director, UK & MENA 
Adobe Advertising Cloud

An experienced Digital Marketer, Phil Acton is responsible for growth of Adobe Advertising Cloud into UK, Middle East and Africa. Phil has been at Adobe for over 5 years and is heading up the Adobe Ad cloud team across search, display, video social and DCO. Phil will be hosting the Roundtable ‘How Can Marketing Procurement Best Add Value In Programmatic Buying?’ on the 14th June.

Jeremie Affergan
 Jeremie Affergan 
Purchasing Breakthrough Innovation Lead 

Jeremie is in charge of marketing agencies, medical agencies, digital, external events agencies, print and publications. He has been at UCB since 2013 and is involved in developing purchasing strategies, leading a stakeholder relationship management program, exploiting leverage opportunities across categories and delivering strong and sustainable savings. Jeremie will be presenting the case study ‘Effective Agency Management And Performance Based Remuneration: How To Make It Work’ on the 13th June.

Malik Akhtar
 Malik Akhtar 
VP Marketing Procurement 

Malik has worked in the healthcare industry for 22 years and most of that time has been spent in procurement. His marketing procurement journey started at GSK in 2006 and since then he has been a regular participant in the COMPAG group at ISBA which helps to educate and improve the profile of procurement professionals working in marketing.

Eniola Akindes
 Eniola Akindes 
Global Sourcing Director - Advertising 

Since October 2016 Eniola has been the Global Sourcing Director – Advertising at Coty. She leads the team covering categories for Advertising & Creative agencies, Media production & post-production, Content & Digital. Previously she was the Head of Marketing & Retail Procurement at L’Oreal, responsible for overseeing the team and the delivery of the marketing procurement strategy, to ensure the company got value for money and innovative solutions to achieve its business objectives. At L’Oreal Eniola was instrumental in driving a transformative procurement strategy for the Marketing & Retail categories, with circa £70M spend and over 100 suppliers across 30 brands (circa 200 stakeholders); leading and developing the team to deliver beyond savings including efficiencies, CSR and innovation; and championing the transition from transactional Procurement to a strategic business partnership. Eniola is on the ProcureCon Marketing 2017 Advisory Board and will be hosting the Case Study Revolution session ‘How Can (And Should) Marketing Procurement Take The Lead on Corporate Social Responsibility (CSR)?’ on the 15th June.

Martin Albrecht
 Martin Albrecht 
Managing Partner, Co-Founder 

Martin began his career at Lintas in Hamburg, when it was Germany's largest advertising agency. Moving on to the media division of DDB in Dusseldorf, he managed the accounts such as Sony, American Airlines and Foster's beer. In 1997 he joined Ogilvy's media department in New York, mastering the US media landscape on clients like American Express, SAP and Lufthansa. Out of a passion for the strategy side of media, he and Kamran Asghar founded CROSSMEDIA Inc. in the year 2000, which has since grown into a 80+ employee alternative to the volume-driven media factories in the US and with offices in New York, Los Angeles and Philadelphia. Back in Germany, he launched Touchpoint GmbH, a German pioneer for communications planning and sustainable brand strategy. He has been serving on the board of CROSSMEDIA GmbH in Dusseldorf since 2006 and became one of its shareholders in 2012, responsible for New Business Development International Media as well as overseeing CROSSMEDIA's analytics division and its social media arm, earnesto.

Chris Baker
 Chris Baker 
Global Category Leader Marketing Services 

Chris is based in Heineken’s Head Office in Amsterdam and is focused on ensuring that Heineken delivers value on all spend across media, agencies and research. Chris and his team evaluate categories in tandem with their stakeholders, to determine optimal value delivery. This may lead to contracting either at a global level or equally contracting at a local level subject to global best practise and using global tools. Chris has been in this role for over a year and was previously Head of Procurement for Heineken in the US for seven years. Within this role Chris was responsible for spend across all categories but his core focus was across Commerce areas; specifically media, agencies, production and sponsorships. Also in the US Chris held Purchasing responsibilities at both Diageo NA and Cadbury Adams USA. Chris will be presenting the case study ‘Data: Deal Or No Deal? Where Does The Spend Make Sense And What Is Just Industry Hype?’ on the 14th June.

 Jorgen Bartsch 
Global Marketing Services 
Nick Baughan
 Nick Baughan 
Maxus UK

Nick Baughan became CEO of Maxus UK in 2015 after three years as managing director. During his tenure at the agency it has grown its billings from £200m to £400m and at the same time the team has grown from 110 to 330 people. In 2014 Maxus was named Media Week’s Agency of the Year and in 2015 was named a Sunday Times Top 100 Employer. Nick has worked within WPP and GroupM for ten years, having served in senior planning and business development positions at Mindshare and MEC before joining Maxus in 2011. He is a Member of the World Economic Forum Media Council, a Non-Executive Director of The Media Circle and mentors for the Marketing Society and Haverstock School. He is a regular commentator on the media industry and specialises on the future of commercial news in the UK. Maxus is part of GroupM, WPP's Media Investment Management arm. Clients include BT, EE, Barclays, L'Oreal and Associated British Foods. Nick will be participating in the Panel Discussion ‘The Trust Crisis – How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?’ on the 13th June.

Shelley Bence
 Shelley Bence 
Purchasing Manager - Global Marketing, PR, Events and Sponsorship 
Jaguar Land Rover

Shelley joined Jaguar Landrover in 2012, and is the Purchasing Manager responsible for Marketing, Events, Sponsorship and PR, responsible for global spend in these areas. Within the Marketing space sits Digital and Media Planning and Buying. In addition to general Marketing, Sales and Services requirements there are also some that are Automotive specific i.e Landrover Experience and Brand Experience Centres, Special Vehicle Operations and Global Ride and Drive events and Reveals. Shelley is currently supporting JLR's rapid Global Business Expansion by optimising leverage through global spend. She is responsible for developing global purchasing strategies that determine global supply base direction in each of JLR's 20 Markets and where possible identifying revenue streams through external customer initiatives. Shelley will be participating in the Panel Discussion ‘Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders In Today’s Fast Changing Digital Landscape’ on the 15th June and hosting the Roundtable ‘Brexit: What Does It Mean For Marketing Procurement?’ on the 15th June.

Gilles Bérouard
 Gilles Bérouard 
Global CEO 
Hercules Transforming Production Ltd

Gilles Bérouard, Managing Director of Havas Worldwide Europe, was tapped in 2015 to become CEO of Hercules, the global umbrella “holding” brand that includes all Havas production and outsourcing activities. As global CEO, Gilles drives the strategic roadmap, aligning resources, extending capabilities, developing new offerings, and opening new locations. Gilles joined Havas in 1990 as European Business Development Director and was promoted to Associate Director of Eurocom, the largest French communication agency at the time, becoming its management team’s youngest member. In 1994 he founded Havas Worldwide Prague, and under his leadership the agency has grown to a market leader, on the Agency of the Year podium for 11 consecutive years, Most Creative Agency for three consecutive years and Agency of the Decade at the Effies. In 2000, Gilles became the CEO of Havas Worldwide for Eastern Europe and between 2006 and 2010 Gilles took over the management of Northern Europe (Denmark, Finland, Norway, Sweden) and bounced it back with a new business model organization and rejuvenated creative power. During his years at Havas Worldwide, Gilles has been working for many of the top global companies, including Carrefour, Citroën, Danone, Dell, Kraft, L’Oréal, Pepsi, Peugeot, Procter & Gamble, RB and Volvo. He has developed strong expertise in the telecommunications and banking industries. A transformation champion, Gilles has a visionary mind when it comes to how corporations need to turn around their marketing efforts in the next 10 years. Gilles will be presenting the session ‘In Conversation With An Agency CEO: Projecting 10 Years Into The Future – How Will We React To Market Forces To Continue To Create Value And Foster Innovation?’ on the 14th June.

Celine Biette-Danielli
 Celine Biette-Danielli 
Principal Category Manager - Agencies Sales & Marketing 

Celine is responsible for managing the Global Agency Team, and is in charge of marketing spend for any marketing agencies (ATL/ BTL/ Digital/PR/Market Research/Print & Paper/Production). Previously she had a variety of procurement roles at Vodafone, Kuehne & Nagel, Sky and Royal Mail. Celine will be participating in the Panel Discussion ‘The Trust Crisis – How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?’ on the 13th June.

David Bond
 David Bond 

David is a partner and heads the advertising and marketing law group at European law firm, Fieldfisher LLP. David has particular experience drafting and negotiating media buying agency contracts, having worked closely with ISBA to prepare their new model template. David is recognised as a leading advertising lawyer by the independent legal directory, Chambers & Partners, and is a consultant editor to LexisNexis' PSL online publication.

Anne-Marie Brayer-Thiebaut
 Anne-Marie Brayer-Thiebaut 
Global Category Sourcing Director – Marketing Services 
Dominic Caisley
 Dominic Caisley 
Big Sync Music

In 2013 Dominic co-founded Big Sync Music - the world’s first global, full service, creative music licensing agency to work directly for brands. Big Sync has a global partnership with Unilever and is the single supplier for its music sourcing and procurement across 400 plus brands in all territories, including AXE, Dove, Knorr and Magnum. Dominic and client, Jorgen Bartsch, VP Global Marketing Services for Unilever, will co-present a case study that reveals how Big Sync’s unique model consolidates the music licensing, creation and strategy of global companies through one unified hub. For over twenty years Dominic Caisley has been bridging the gap between recorded music and brands, working for record labels as well as advertising agencies. His skill for creating content, developing partnerships and amplifying the role of music across marketing campaigns, as well as negotiating the best licensing deals, has also connected him to brands such as Apple, Coca Cola, AB InBev, McDonald’s, Heineken, Nissan, Mars and Samsung.

Gunseli Cakici
 Gunseli Cakici 
Media and Marketing Purchases Leader - UK, Ireland and Nordics 
Procter & Gamble

Gunseli is heading up Procter & Gamble's Northern Europe Brand Building Purchases covering all marketing, media and sales services. She has 12+ years purchasing experience across various spend categories and highly volatile markets. She will be joining the Panel Discussion ‘How Do You Bring Innovation In House? Debating The Role Of The Advertiser, The Role Of The Start-Up And The Role Of The Agency’ on the 13th June

Mike Campbell
 Mike Campbell 
Head of International Effectiveness 

Mike’s role is to further enhance Ebiquity's Effectiveness capability through introducing technical advancements in our capability. We are now able to examine not just the traditional short to medium term impact of marketing and sales investments on brands but also what fuels the long term health of brands. This is done by applying state of the art econometric techniques to link media campaigns to shifts in brand metrics which in turn drive the long term base growth in the business.

Dominic Carter
 Dominic Carter 
Chief Commercial Director 
News UK

Dominic is chief commercial director at News UK. He joined News International in 1991 and held various roles across The Sun and Times Newspapers Limited before leaving in 2000 to join Mirror Group Newspapers as Group Advertising Director. In 2006 he returned to News International as Trading Director across The Times & Sunday Times and expanded his role in 2008 to include The Sun. Dominic was appointed Commercial Director of News UK in September 2011 following a restructure of the Commercial team. He stepped up to become Managing Director in July 2015 and was named Chief Commercial Officer in January 2016. Dominic will be participating in the Panel Discussion ‘The New World Of Media: How To Survive And Thrive In The Midst of Fundamental Industry Transformation’ on the 14th June.

Celine Chauffeton
 Celine Chauffeton 
Global Category Sourcing Manager – Marketing Services 

Céline joined the Danone global Services & Goods procurement team in July 2016 as Global Category Sourcing Manager for Marketing Services, focusing for now on the Graphic Chain. Previously, she was leading Marketing & Sales Services global procurement for the Danone Nutricia Early Life Nutrition division after some various global and local positions in direct and indirect procurement, operations and marketing at both Danone and Philip Morris. Leveraging her more than 15 years procurement experience and cross functional background, Céline is passionate about building strong and sustainable relationships with both stakeholders and suppliers to bring efficiency and create value.

Marie-Louise Christiansen
 Marie-Louise Christiansen 
FVP, Head of Professional Services 
Danske Bank
Veronica Citarella
 Veronica Citarella 
Marketing Procurement Manager 

As a procurement professional Veronica has built her career in corporate settings within a multinational context. She has also had the opportunity to operate both at a central level and as part of a subsidiary which has given her a special understanding of the different perspectives and is a solid asset when negotiating global requirements. In general she views Purchasing as very traditional field where professionals often operate within a set paradigm. On her end, while she understands the rigorous nature of the basic requirements Veronica tries to bring a twist to the methods, and feels that the key to a successful procurement function is innovation. Often there are greater opportunities in changing existing processes, managing demand and leveraging cooperation both among regions ( in multinational setting) and with suppliers. Veronica has been at Luxottica since 2012 and was previously at H.J. Heinz and L’Oreal in a variety of procurement roles. Veronica will be hosting the Roundtable ‘Optimal Strategies To Put Together A Creative Agency Roster’ on the 13th June.

Brett Colbert
 Brett Colbert 
MDC Partners

Brett has over 15 years of advertising and media experience, and has worked both on the client and agency side. His marketing experience allowed him to transition to Marketing Procurement. Currently, he leverages spend data to obtain competitive pricing, improve quality/service/delivery, and share best practices. Brett leads and manages the marketing strategic sourcing process within a cross-functional team, and has extensive experience in negotiating, strategic planning and buying.

Marie Collings
 Marie Collings 
Global Category Manager 

Marie is currently a global category manager responsible for advertising and content at Diageo, and has been at Diageo in a variety of procurement roles since 2000. Marie will be hosting the Creative Boardroom ‘Performance Related Agency Compensation: How To Develop A Process For Measuring Success’ on the 13th June.

Morgan Cox
 Morgan Cox 
Prodigious UK

Morgan has worked across all forms of production at senior management levels. Prior to joining Prodigious, he spent 3 years as MD of Gate Films (independent TVC production) and 3 years at Chemistry Communications as MD for this digital division that Publicis acquired in 2011. Morgan now runs Prodigious in the UK.Morgan will be presenting the session ‘In This Age Of Content, Is The On-Site Studio The Answer To More For Less?’ on the 13th June.

Steve Davies
 Steve Davies 
Chief Executive 
Advertising Producers Association (APA)

Steve is a lawyer, and advises on any issues of concern for our members; particularly complex contractual, copyright or insurance issues. Alongside this he oversees all APA events and serves as an ambassador for the industry. As a member of the APA Council, which meets monthly to review objectives and strategy, Steve is focused on the APA’s main objective of creating the best possible business environment for its members. Steve is also a member of the board of the Advertising Association, Executive Vice President of the CFPE and one of the founders of the World Producers Summit in Cannes.

Traci Dunne
 Traci Dunne 
Consultancy & Best Practice Manager 

Traci is passionate about best practice and helping clients be the best that they can be, and is equally excited by innovation and exciting developments in the advertising industry. Her specialist areas of interest are PR, Design, Branding and Innovation, Healthcare and Research and Insight. Traci provides advice on best practice consultancy pitching; marketing procurement; agency relationship advice; agency evaluation guidance and all things production. Traci is on the ProcureCon Marketing 2017 Advisory Board and will be hosting the Workshop ‘ISBA Workshop: Pitch Alternatives - Best Practice For Clients And Agencies To Improve Agility And Speed To Market’ on the 13th June, as well as the session ‘Future Value Add Activities For Marketing Procurement – VBS, Value Beyond Savings’ on the 15th June.

James Edmund
 James Edmund 
Marketing & Public Relations European Procurement Lead 

Since February 2016 James has been the Marketing & Public Relations European Procurement Lead at Honda Motor Europe. Previously he had a variety of marketing procurement roles at Lloyds Banking Group, Tesco, Proxima and Vodafone. James will be taking part in the In Conversation session alongside Barry Byrne of SAB Miller ‘Adding Value And Increasing ROI In The Sponsorship Category: How To Grasp The Opportunities Of An Often Neglected Marketing Spend Area’ on the 15th June.

Kristof Fahy
 Kristof Fahy 

Kristof has been the Chief Marketing Officer of Ladbrokes since January 2016, and was previously CMO at Telegraph Media Group and William Hill, and prior to that VP Marketing at Yahoo and a Brand Director for Blackberry and Orange. Kristof will be delivering the opening keynote ‘The CMO Perspective: What We Need From Marketing Procurement In An Increasingly Complex Content-Driven Marketing Landscape’ on the 13th June.

Zoe Fakouri
 Zoe Fakouri 
Marketing Procurement 
Michael Farmer
 Michael Farmer 
‘Madison Avenue Manslaughter’

Michael Farmer will be the guest speaker on the 13th June. His book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourage agencies and their clients to take management actions to avoid the seemingly inevitable disaster of growing workloads and declining fees. Michael’s book offers the world's first effective definition of "the real agency problem”, and offers corrective solutions. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing and marketing procurement officers. Michael will explore how remuneration changes, globalization, holding company ownership, the concept of “shareholder value,” and the new digital and social media brought about a decline in the fortunes of today’s advertising agencies. He will also offer key insights about how agency health can be restored, turning around industry trends, and strengthening agency-client partnerships to solve today’s complex marketing problems.

Tina Fegent
 Tina Fegent 
Tina Fegent Procurement Consultancy

Tina Fegent started Tina Fegent Consultancy in 2006. She is unique in having both agency and client experience, with knowledge of all areas of marketing. She is known as a fair but firm procurement consultant, and was awarded special recognition by CIPS for marketing. Tina has over 20 years of purchasing marketing experience. The client experience was gained at Cellnet (O2), GSK and Orange/France Telecom – where she set up from scratch and then managed the purchasing marketing teams for those companies. Then in 2003, she moved over to 'the other side' by joining Grey Advertising, as their Commercial Director and then in 2005 moved to Lowe Advertising.

Reitze Feldmeijer
 Reitze Feldmeijer 
Procurement Manager Marcom 

Reitze will be taking part in the Panel Discussion ‘The Trust Crisis – How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?’ on the 13th June.

Simon Francis
 Simon Francis 
Flock Associates

Simon has extensive experience of marketing transformation through integrated and effective marketing and communications. He has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies, having been CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD. He has also held senior positions at Leo Burnett, MindShare and ZenithOptimedia. Simon has enjoyed working towards transforming a number of World Class companies and brands such as Diageo, Carlsberg, Heineken, Adidas, Nike, Sony Electronics, Mobile, Music & Pictures, IBM, Apple, HSBC, Toyota, Kia, PSA, Bridgestone, Pepsi, Coca Cola, Sara Lee, Beiersdorf, Johnson & Johnson, GlaxoSmithKline, Unilever, P&G, T-Mobile, Vodafone and Emirates to name a few. Simon will be hosting the Workshop ‘Ensuring You Have Optimal Agency Contracts In Place For Current And Future Requirements: How To Structure The Agency Contract To Achieve The Transparency You Need’ on the 13th June.

Gianpaolo Gagliardi
 Gianpaolo Gagliardi 
Category Manager – Brand And Communications 

Gianpaolo has 15 years experience as a Manager, with Financial Trading, Contracting & Procurement and an International Marketing background across the Foreign Exchange, Energy, Supply Chain, Communications and Professional Services sectors. After three years in Currency derivatives trading, Gianpaolo entered Shell in order to specialise in Procurement and Marketing services. Gianpaolo works with Shell’s agency partners to generate value from consolidated relations as well as from innovative marketing solutions, particularly in the digital comms. Gianpaolo will be co-presenting the case study ‘Creating The Sound Of Shell: Mapping The Customer Journey To Deliver A Consistent Brand Message And Drive Savings And Efficiency’ on the 13th June.

Jillian Gibbs
 Jillian Gibbs 
Founder & Global CEO 

Jillian founded APR to set new standards for advertising production consultancies. She sees APR’s role as a true production partner, not a cost-containment advisor. Her vision is to take a more comprehensive approach that helps clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge production approaches across all media. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA. Today, APR is one of the nation’s fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia). Jillian continues to expand APR’s original mission, providing clients with a growing choice of service offerings that reflect the ever-changing media landscape. Jillian will be hosting the Roundtable ‘Production Bidding Tools - What Are They? How Can They Help You?’ on the 13th June and leading the session ‘A ‘Content Production Strategy Success’ Story’ on the 15th June.

Stephan Goldmann
 Stephan Goldmann 
Vice President Solution Design & Digital Solutions 
Arvato SCM Solutions

Stephan is Vice President at the Arvato SCM Solutions and responsible for Business Development, Sales and Solution & Design. With his team, he is driving the digital transformation of Arvato’s marketing execution services. Stephan joined Arvato in 2003 and has been responsible for various international growth projects, managing key clients, and developing strategy clusters within the company. Stephen will be presenting the session ‘Managing The Digital POS Of Tomorrow – What Comes After Stupid Screens?’ on the 14th June.

Simon Gore
 Simon Gore 
Group Creative Managing Director 
Sun Branding Solutions

Simon is a highly effective brand marketer with a potent combination of strategic rigour and creative verve, and expertise in strategic planning, brand positioning, brand design, packaging, innovation and facilitation. With over 30 years’ experience in the design industry – including stints as MD of Holmes & Marchant and Lewis Moberly and board planning director at Brown Inc, part of Added Value - Simon joined Parker Williams in 2015 to lead two creative studios in Chiswick and Yorkshire, delivering strategic brand and packaging design for some of the biggest names in retail and FMCG. Parker Williams is part of Sun Branding Solutions, which delivers end to end brand and packaging design though five specialisms – strategic design, pack science, graphics, legal and digital – working as one expert team.

Richard Guest
 Richard Guest 
President, North America 
Tribal Worldwide

Rich has spent the better part of the last seventeen years working at Tribal Worldwide. Tribal Worldwide is a global, digitally-centric creative agency that draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions to connect brands and people. Currently, he has P&L responsibilities for the Agency’s offices in North America and focuses his energies growing Tribal’s talent base, building culture, and deepening client relationships. Additionally, Rich serves as a Global Digital Director for DDB Worldwide Communications Group where he is assigned to the agency’s work with Mars, Inc. Prior to his current role, Rich was President of Tribal’s U.S. operations. Previously, he was responsible for managing the award winning, New York Office of Tribal DDB Worldwide. In that capacity he oversaw the Office’s 120+ employees who, at that time, worked with clients including Diageo, Johnson & Johnson, H&R Block, Merck, NBCUniversal, Novartis AG, Philips, and Solvay Pharmaceuticals. Rich’s tenure with Tribal DDB New York saw the office more than double in size while its work was recognized by every major advertising industry award show. Richard will be participating in the Panel Discussion ‘What Does Digital Marketing Mean Today? Navigating The Complex Shifting Landscape of Digital Spend’ on the 14th June.

Elisa Harris
 Elisa Harris 
Founding Partner 

Elisa founded CORD 8 years ago and has seen the company grow into a global business, boasting a world-class specialism in the field of audio branding. She is a classically trained musician and graduated from the Royal Academy of Music, with a family history firmly rooted in music. Elisa has led some of the biggest brands and advertising agencies in the world on musical journeys of the highest standards; these projects have often led to deep and long-lasting partnerships such as being ‘agency of record’ for NESCAFÉ and Music Guardian on behalf of Shell Brands International. Elisa will be co-presenting the session ‘Creating The Sound Of Shell: Mapping The Customer Journey To Deliver A Consistent Brand Message And Drive Savings And Efficiency’ on the 13th June.

Christian Heid
 Christian Heid 
VP Corporate Sourcing Manager; Marketing, Travel & Consulting 
Deutsche Post DHL

Christian started his career with Lufthansa German Airlines, working in Frankfurt and Shanghai on Marketing and Strategy topics. Christian has been working for Deutsche Post DHL Group since 2007. As an Associate Partner in the Inhouse Consulting division he was responsible for a multitude of projects – with a special focus on (again) Marketing and Shared Services/Outsourcing. In 2015 he joined Deutsche Post DHL Procurement. As a Vice President he is globally responsible for strategic sourcing of Marketing, Travel and Consulting. Christian will be hosting the Roundtable ‘What Role Should Marketing Procurement Play In The Rise Of Content Marketing?’ on the 14th June.

Tim Hussain
 Tim Hussain 
Head of Digital 

Tim is Head of Digital, UK. He was previously Director of Digital Strategy at Collective, a leading programmatic multiscreen advertising company. In his 15-year career in digital media, he has held roles in business and product development at Sky and AOL while lending his expertise to the trade bodies Thinkbox and IAB. Tim joined Ebiquity’s Media Value Measurement practice in 2016. The division specialises in providing brands with tools and consultancy services to improve media performance whilst ensuring transparency. Tim is helping to develop the digital measurement tools and techniques necessary to address the challenges facing advertisers today.

Adrian Jackson
 Adrian Jackson 
Head of Marketing Procurement 

Adrian is responsible for Marketing Procurement within Tesco which includes all marketing services, print, paper and post. Adrian has over 12 years procurement experience gained within retail and business process outsourcing and has lead a number of other categories including Technology and Property. He introduced the first supplier relationship management programme within Tesco procurement and continues to lead this programme to maintain momentum on building key supplier relationships. He is currently focused on aligning marketing, business and procurement objectives to ensure maximum value is delivered from all marketing activities. Adrian will be joining the Panel Discussion ‘Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders In Today’s Fast Changing Digital Landscape’ on the 15th June.

Daniel Jeffries
 Daniel Jeffries 
Jeffries Consulting

At Jeffries Consulting, we bridge the gap between brands and agencies, helping both to seize opportunities, ranging from new business to agency management. We partner with clients across many industries to develop strategic, actionable plans to maximize the value delivered from their marketing investments.

Paul Jones
 Paul Jones 
Senior Category Manager 
Sony Europe

Paul is a Pan-European Category Manager for ‘Below the Line’ in-store retail requirements, including permanent and semi-permanent Point of Sale and covering 23 x Markets. He is involved in a strategic review of Sony PoS supply chain leading to the implementation of strategic recommendations for PoS Installation and maintenance, and has recently completed a pan-European competitive tender activity for Sony PoS requirements (TV). Paul will be hosting the Roundtable ‘How To Get Best In Class Partners In Point Of Sale Spend For Optimum Local Execution’ on the 14th June.

Kamila Karasiewicz
 Kamila Karasiewicz 
EMEA Sourcing Manager 
Johnson & Johnson

Kamila is experienced investment manager with 10 years’ experience in Indirect Procurement but her heart has always been with Marketing Procurement. Currently her role is EMEA Sourcing Manager at Johnson and Johnson. Prior to joining Johnson & Johnson, Kamila held several positions of increasing responsibility in Consumer Electronics and FMCG sector, Unilever and Samsung Electronics in particular, serving roles in the areas of Marketing and Indirect Procurement, with three years of leading Samsung’s Procurement Team in Poland and demonstrated a strong track record in introducing Procurement in green fields environment.

Tina Kataria
 Tina Kataria 
Procurement Director, Western Europe 

Tina is the Procurement Director for Western Europe responsible for Marketing and Business Services Spend. Previously she was the Convergence lead for SABMiller-ABI acquisition all Indirects Procurement & GCM Marketing Services. She will be joining the Panel Discussion ‘How Do You Bring Innovation In House? Debating The Role Of The Advertiser, The Role Of The Start-Up And The Role Of The Agency’ on the 13th June.

Vera Klimm
 Vera Klimm 
Global Category Manager Media, Marketing Procurement 
Deutsche Telekom

Vera has been at Deutsche Telekom since 2009 and is currently the global category manager for Media in the marketing procurement team. Vera will be participating in the Panel Discussion ‘The Trust Crisis – How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?’ on the 13th June.

Daniel Kline
 Daniel Kline 
Senior Vice President 

Daniel is a proven business leader in building successful startups as well as accelerating the growth of well established businesses in highly competitive international markets. His background blends consulting, management and business development across private and public companies. His areas of specialty span across the technology sector as well as the legal, procurement, and ethics industry. Prior to Globality, Daniel was the Managing Director, EMEA & APAC of the international operations at NAVEX Global, the world’s largest SaaS and consulting firm focused on ethics, compliance and risk serving over 12,000 companies around the world including 95 of the fortune 100 and over 75% of the fortune 500. In late 2014 NAVEX Global was sold to Vista Equity Partners which is recognized and the world's most successful SaaS, data and technology private equity firm. In 2015 NAVEX Global was recognized as the highest performing company within the Vista portfolio of 32 companies and the EMEA & APAC team has been the highest performing revenue team within NAVEX Global in regards to year-on-year growth since it was established in 2013. Prior to NAVEX Global, Daniel served as a Managing Director of CMS Cameron McKenna, Europe’s largest law and tax firm, where he co-founded and launched Law-Now Limited, which is a SaaS-based training technology in the international legal, compliance and ethics market. Earlier in his career, Daniel was the Director at the Corporate Executive Board (CEB) managing the growth of the Procurement Strategy Council, the Marketing Leadership Council and the Sales Executive Council.

Tom Lewis
 Tom Lewis 
Finance Director 

Tom is responsible for the IPA’s finances and advises members on agency financial issues. He is a Chartered Accountant and has held senior financial positions across the FMCG, marketing services and advertising sectors, including Coca-Cola, Ogilvy & Mather, Huntsworth and Omnicom. Tom will be contributing to a Panel Discussion ‘Show Me The Money: How To Structure Agency Compensation In An Era Of Transparency’ on the 13th June.

David Little
 David Little 
Group Category Manager, Marketing 

David got the Marketing Procurement bug working with Diageo in 2005. Since moving to Sweden he has worked in consulting, telecoms and FMCG roles, focusing on Sponsorship, Creative and Media. Lantmännen is a farmers’ cooperative and major food producer in northern Europe. He is focused on creating long-term strategies to improve Marketing investment ROI in the Group's FMCG revenue streams. David has also written several blogs on Marketing Procurement and the challenges faced in stakeholder relations.

Andrew Lowdon
 Andrew Lowdon 
Global Category Leader – Marketing Procurement 
Associated British Foods

Andrew works across all divisions and operating companies of Associated British Foods where budget is invested in marketing activity. The role has the aim of developing a matrix that effectively enables local sourcing colleagues to operate successfully in their own operating company whilst ensuring current best practice is shared and advanced. This is coupled with identifying and developing opportunities that are both cross-divisional and regional or global to deliver improved cost efficiency and effectiveness from supply, process and demand sourcing levers. Andrew will be participating in the Panel Discussion, ‘Evolving Agency Models: What Does The Future Look Like?’ on the 13th of June.

Helen McRae
 Helen McRae 
Mindshare UK

Helen is Mindshare UK’s CEO and Chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. She joined Mindshare in 2004 to lead the global Unilever account, before assuming joint responsibility for Mindshare EMEA. She has worked on every continent bar Antarctica and has an equally diverse career background covering banking, education, logistics, and of course, media. She graduated from Carnegie Mellon University in the US but still holds her Aussie passport dear to her heart. Helen will be participating in the Panel Discussion ‘The New World Of Media: How To Survive And Thrive In The Midst of Fundamental Industry Transformation’ on the 14th June.

Martin Membury
 Martin Membury 
Head of Marketing Procurement 

Martin has been at RELX Group/Reed Elsevier in a variety of roles since 2002, and has been responsible for the marketing category since 2014. He will be participating in the Panel Discussion ‘Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders In Today’s Fast Changing Digital Landscape’ on the 15th June.

Mandy Merron
 Mandy Merron 
Kingston Smith

Mandy joined Kingston Smith in 1991 when the specialist West End office was established and leads the media and marketing corporate finance team. She works with businesses across the marketing and media spectrum including media buying, advertising agencies, direct marketing, digital, experiential, branding and design and PR companies as well as media technology and contact production companies. She advises clients on a range of commercial issues, such as business sales and acquisitions, fund raising, employee incentives and succession planning and developing business plans. Mandy is a director of The Telephone Preference Service. She is also a liveryman in the Worshipful Company of Marketers and was recently elected to the Direct Marketing Association Role of Honour. She is the only accountant in practice in Campaign’s A List and regularly speaks at, or chairs, industry seminars and events. Mandy will be taking part in the Panel Discussion ‘The New World Of Media: How To Survive And Thrive In The Midst of Fundamental Industry Transformation’ on the 14th June.

Andras Mohos
 Andras Mohos 
Global Category Director 

Andras has been the Global Category Director of Marketing spend at Carlsberg since December 2015. He’s responsible for the optimisation of Carlsberg’s Marketing investment in the areas of Media, Agencies, Production, Sponsorships and Market Research. He joined from SABMiller where he was helping to set up the global marketing procurement function between 2009 and 2010 and where he worked later on as Global Category Manager for MarComms. Andras has a strong marketing background of more than 15 years as a marketeer in different local, regional and global roles at major multi-nationals such as Nestle, AB-Inbev, Unilever, SABMiller and also had some experience from the Advertising Agency world as an Account Director at DDB. Andras will be participating in the Panel Discussion ‘Structuring Marketing Procurement In The New Content Led Digital Age: Where Do We Add Most Value And Have The Best Commercial Fit?’ on the 15th of June.

Debbie Morrison
 Debbie Morrison 
Director of Consultancy and Best Practice 

Debbie Morrison has spent the last 30 plus years immersed in the advertising industry. She spearheads the practical Consultancy team at ISBA working with 430 key British advertiser members who spend approximately £10bn annually on communications activities. She is a pro-activist in the development of industry best practices and has negotiated with other parts of the industry to produce a suite of model agency contracts for creative, media, DM and promotions, digital and PR agencies that have revolutionised the process of contract negotiation in the UK. She works closely with the IPA to develop guidance on how clients can obtain the maximum effect from relationships with communications suppliers and with academics tracking trends in agency remuneration and relationships. Debbie also talks at conferences around the world on trends in client agency relationships. Debbie will be co-presenting the session ‘The ISBA Media Agency Contract One Year On: How Is It Redefining Relationships Between Advertisers And Media Agencies?’ on the 13th June.

Matthew Nally
 Matthew Nally 
Managing Partner, Co-Founder 

Matthew brings together the key functional disciplines of Programmatic Resource Planning: quantitative analysis, marketing technology, and organizational change management. His early career as a derivatives trader in the capital markets lends a specialized approach to data analysis and the financial rigor needed for true media measurement. Prior to Labmatik, he was VP Americas for a DMP-DSP, and an innovator in offline to online data activation and in-house programmatic operations.

Paula O’Reilly
 Paula O’Reilly 
GM Marketing Procurement 

Since July 2016 Paula has been the GM Marketing Procurement, pan BT (including EE and Plusnet), with an active and exciting role in developing and driving central BT Procurement strategy. In the newly merged company, Paula leads the Marketing category Procurement team who manage spend across all BT lines of business, now including EE, with a total spend of circa £0.5bn per annum. Prior to joining BT in 2011, Paula had a previous Commercial Media role at Mars and Senior Marketing roles in the financial services sector. Paula will be participating in the Panel Discussion ‘Structuring Marketing Procurement In The New Content Led Digital Age: Where Do We Add Most Value And Have The Best Commercial Fit?’ on the 15th of June.

Joel Paiva
 Joel Paiva 
Global Category Manager – Marketing Professional Services 
British American Tobacco

Joel is responsible for leading, directing, and managing the development and implementation of the business category strategy for marketing professional services globally. He is an experienced procurement professional with diverse experience in economics, consultancy, financial analysis and risk management. Joel will be taking part in the Panel Discussion ‘Evolving Agency Models: What Does The Future Look Like?’ on the 13th June.

Gerry Preece
 Gerry Preece 
‘Buying Less For Less’

Gerry spent 22 years at Procter & Gamble, where he served as P&G’s Global Director of Marketing and Media Sourcing and Operations. He directed the activities of over 200 marketing sourcing and operations professionals worldwide, covering nearly every area of marketing spend. He was responsible for the global sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion and retail marketing, public relations, design, digital, research, analytics, measurement, branding, and production. After leaving P&G, Gerry has consulted in the marketing agency/vendor management space for eight years, primarily focusing on agency search and client-agency relationship optimization. Gerry served as a committee member for the Association of National Advertising (ANA) and has been an invited presenter to the ANA, the American Association of Advertising Agencies (AAAA), the Canadian Institute of Communications Agencies (ICA), the Canadian Association of Creative Communication Agencies (A2C), the Incorporated Society of British Advertisers (ISBA), and at various ProcureCon Marketing events. He is the author of Buying Less for Less, an ANA- and AAAA-endorsed book that articulates the best way to employ procurement resources in the marketing space. Gerry will be presenting the session ‘Marketing Procurement 3.0 – What’s Next?’ on the 15th June.

Amin Rafinejad
 Amin Rafinejad 
Chief Growth Officer and Head of Transformation Practice 
Prodigious France

Amin has been working on CRM and onmichannel marketing for the past 10 years. Prior to joining Prodigious he was Consulting Director at Accenture, then co-founder and CEO of Second Bureau, a digital strategy agency, operating in Paris and Beijing. He has been serving clients such as Carrefour, AB InBev, Accor, Foton Global,, Maille (Unilever) and Roady (Les Mousquetaires). As VP brand logistics Solutions at Prodigious, Amin works with clients such as Lancel, L’Oréal, Renault and Richemont to deploy efficient online content production solutions. Amin will be hosting the Workshop ‘Agile Content Production Models Made For The Digital Era’ on the 14th June.

Emma Ratcliff
 Emma Ratcliff 
Category Manager – Marketing 
Marks and Spencer

Emma has 11 years of Procurement experience, working in the motor and telecommunication industries. She joined M&S in 2015 as a Marketing Procurement expert, supporting the UK and International Marketing teams on their commercial, contractual and SRM requirements across Through the Line advertising and content, Research, POS, Print & Media.

Amy Redford
 Amy Redford 
Global Marketing Procurement, EMEA Lead 

Amy is an MCIPS qualified and tri-lingual Procurement Manager with specialist expertise of marketing and commercial services. She also has experience in ingredients/commodity buying within FMCG and has developed full category management strategies for both direct and indirect. Amy has a broad experience in procurement and project management gained through the graduate development scheme at PSA Peugeot Citroën; category management/strategic sourcing projects for FMCG, retail and manufacturing clients of Xchanging; development of procurement strategy and procurement policy at Focus DIY and successfully leading and managing a portfolio of both direct and indirect spend at HJ Heinz. She has now returned to her passion and specialises in Marketing services now within the Tech environment managing the marketing services category across EMEA for eBay Inc. Amy will be co-presenting the session ‘The ISBA Media Agency Contract One Year On: How Is It Redefining Relationships Between Advertisers And Media Agencies?’ on the 13th June.

Marcus Riccoboni
 Marcus Riccoboni 
Principal Category Manager - Marketing 

Marcus is responsible globally for the commercial and contractual aspects of Vodafone’s media planning and buying relationships across 21 countries; his job is to improve the efficiency and effectiveness of all media activity. As part of that, Marcus’ current focus is on selecting and implementing an in-house, programmatic media technology ‘stack’ across the business. Marcus will be participating in the Panel Discussion ‘The New World Of Media: How To Survive And Thrive In The Midst of Fundamental Industry Transformation’ on the 14th June.

Torbjorn Rudmark
 Torbjorn Rudmark 
Global Sourcing Manager – Marketing 

Torbjörn has 15+ years of experience from a variety of global marketing roles in the pharmaceutical industry (including AstraZeneca), and since 2013 has been globally responsible for the sourcing of creative and media agencies at SCA Hygiene Products. Torbjorn will be presenting the case study ‘Building Global Brand Platforms: How To Consolidate Creative Agencies And Apply This Methodology To Production’ on the 14th June.

Jesus Sancho Cubino
 Jesus Sancho Cubino 
Procurement Manager for Marketing and Advertising 

From 2011, Jesús has built up the Procurement Marketing department at Carrefour Spain in coordination with the Procurement Marketing Group Carrefour; the scope of his role is to manage the expenses related to media, advertising, marketing and decoration. Before his life at Carrefour, he was the Marketing Manager for Datacentric (formerly PDM) and Maptel (Telefónica Group), after holding various positions in different companies in the marketing and sales areas managing the negotiation with suppliers and clients. Jesus will be hosting the Roundtable ‘How To Ensure Innovation Is An Integral Part Of Your Marketing Procurement Process To Be True Internal Consultants’ on the 13th June.

Carmen Scaglia
 Carmen Scaglia 
Global Medical Affairs Category Manager 

Carmen is currently the Category Manager responsible for Medical & Scientific Activities including Publications as well as Medical Information for Roche’s Global Medical Affairs Group. Previous category management positions she held were for the categories: Strategic Branding & Creative, Health Policy, Public Relations as well as Global Telecommunications at Roche and Above-Ground Services at xstrata Mount Isa Mines in Australia. Carmen is responsible for the development of robust strategies and is committed to delivering sustainable value to Roche in terms of quality, compliance, speed and savings in the acquisition and deployment of services. As a strategic function, she works closely with the Global Medical Affairs group to fully understand her stakeholder’s needs to help deliver on Roche’s overall goals in doing now what patients need next. Carmen will be hosting the Pharma Sector Roundtable on 15th June.

Antonio Scannapieco
 Antonio Scannapieco 
Global Strategic Sourcing Head, Marketing 

Antonio joined Mars in May 2016 from GSK, and serves as a critical advisor to the Mars Chocolate Global CMO and Global Brand Directors by leading the development and execution of global commercial sourcing initiatives for Mars Chocolate. He drives commercial deals and solves complex challenges through developing commercial sourcing strategies across multiple categories (including but not limited to market research, creative, media, digital, talent, displays, consumer promotions, PR, promotional items, sponsorship and licensing, sales brokers, call centres, package design/graphics, print, FSI, and direct mail). Antonio develops strategies to better connect global, regional and local teams to drive a consistent Marketing Commercial sourcing agenda. He will join the Panel Discussion ‘Evolving Agency Models: What Does The Future Look Like?’ on 13th June.

Philipp Schuster
 Philipp Schuster 
Procurement BP Marketing, PRO Agencies 

Philipp is part of the Business Partner organisation for Marketing Services at Bayer and in his role responsible for Agency relationships globally and across all Bayer divisions. His focus areas are creative agencies and production partners and identifying new and innovative ways of collaboration which lead to increased efficiency and consistency for all of Bayer. In previous roles has was the Category lead for Creative Agencies and for Marketing Production at the adidas Group in Herzogenaurach, Germany. Before entering the Marketing Procurement space, he gained experience both on brand-side at PUMA SE (Germany and US) and held retail and marketing positions as well as agency-side at LIGANOVA GmbH, Stuttgart, managing various international key accounts like Tommy Hilfiger, Rockport and FREITAG. He is based at Bayer’s new UK office in Reading but spends a lot of time at the various divisional and local Bayer offices in Germany, Switzerland and the US. Philipp will be hosting the Roundtable ‘Crowdsourcing Creative And Production Partners: Alternative Sourcing of Marketing Communications’ on the 13th June.

David Shing
 David Shing 
Digital Prophet 

By day, David is AOL’s digital prophet, working across the globe to identify new opportunities for the business. He regularly speaks at conferences worldwide, discussing the latest trends and the future of the web to provide insight on the evolving digital landscape. He served as AOL’s European Head of Media and Marketing before taking on his current mantle in NYC, and has spent most of his adult life in the digital world. By night, he is an accidental singer-songwriter. David will be a guest speaker on 15th June, presenting the session ‘Digital Marketing: The Best Of Times, The Worst Of Times?

Audrey Siquier
 Audrey Siquier 
Purchasing Leader Europe 
Infiniti Europe (Nissan)

Audrey has been Purchasing Leader Europe at Infiniti since September 2012, and previously worked in a variety of procurement roles at Nalco, Philip Morris, Sandvik Mining and Construction and COGIX. Audrey is on the ProcureCon Marketing 2017 Advisory Board and will be presenting the case study ‘Building A Coordinated Digital Sourcing Lifecycle: How The Digital Aspect Of Other Commodities Impacts Marketing Procurement Activity’ on the 14th June.

Larry Smith
 Larry Smith 
Strategic Sourcing Director, Global Marketing 
Mars Inc

Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO’s, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry is on the ProcureCon Marketing 2017 Advisory Board and will be contributing his expertise to the Panel Discussion ‘Structuring Marketing Procurement In The New Content Led Digital Age: Where Do We Add Most Value And Have The Best Commercial Fit?’ on the 15th June.

Paul Smith
 Paul Smith 
Senior Director – Global Marketing & Sales Procurement 

Paul currently looks after the Marketing & Sales spendglobally for Mondelez procurement, having been there 2 years. At Mondelez, weare transforming fast - streamlining how we work, globalizing our sourcing andincreasing our analytical capability for better insights. Like most of you -the aim is to drive the ROI of our consumer and trade spend, as well as the ROIof the procurement team. Paul has previously also worked at SABMiller (now partof ABInbev) and Mars in varying roles from media and other buying spend areas.

Jonny Spindler
 Jonny Spindler 
Chief Innovation Officer 
BBDO Worldwide

Jonny has spent the last six years leading innovative marketing programs at AMV BBDO in London. In this time, the agency has been the most digitally awarded in the UK across three years thanks to brands such as Snickers, Mercedes, Guinness and PepsiCo. Last year, Jonny joined BBDO Europe to maximise marketing innovation across the network and also leads the BBDO relationships with media and technology partners Globally. Working across a wide range of BBDO clients, Jonny helps to answer varying business challenges drawing on specialist experience and teams in customer experience, editorial and content strategy, analytics and data, new technology development and digital production to help meet individual client objectives. When not busy with the day job, Jonny speaks at industry events, writes for industry press and mentors a number of start-ups and start-up communities. Jonny believes innovation isn’t always about doing something new, but often making something better. Jonny will be participating in the Panel Discussion ‘How Do You Bring Innovation In House? Debating The Role Of The Advertiser, The Role Of The Start-Up And The Role Of The Agency’ on the 13th June.

Sarah Swaney
 Sarah Swaney 
Category Lead Agencies (EMEA) 
Johnson & Johnson

Sarah leads the Marketing Agencies Category for Johnson & Johnson Consumer Procurement in EMEA. She has worked for over 10 years in Marketing Procurement across a variety of categories, developing a strong passion for the value that Procurement can bring in fuelling growth. Sarah is currently the deputy chair on ISBA’s Compag group.

James Taylor
 James Taylor 
Global Media Manager 

James is responsible for ensuring that Diageo has the correct media principles , deals and strategies in place for all brands with particular focus on ensuring the new media opportunities are taken advantage off in a way that benefits both the brands and the consumers. James will be hosting the Roundtable ‘Latest Trends In Social Media And How To Best Use It In Your Brand Strategy’ on the 14th June.

Emmerson Thaine
 Emmerson Thaine 
Head of Design and Production 

Emmerson leads a large in house Creative and Production team at Sky – the team (Sky Works) delivers advertising across Print and Digital channels. Emmerson founded this team back in July 2014 based on a commercial strategy to transition production activity from the roster of creative agencies. This was no mean feat given the scale and complexity of Sky’s marketing. Since then a number of scope increases have resulted in an expansion of the team to take on much more. Emmerson’s an unusual hybrid with a creative mind-set and output, coupled with a commercial skill set that’s borne from nearly 15 years of past procurement roles.

Tom Triscari
 Tom Triscari 
Managing Partner 

Tom is a leading voice in the in-house programmatic movement. His programmatic experience began in 2007 as a consultant developing addressable TV and data product requirements for Comcast and Time Warner. He then managed a large multi-market team in Yahoo’s EMEA office working on Right Media, the first programmatic exchange. He later built out separate supply-side and data science teams at pre-IPO Criteo in London. Prior to launching Labmatik, Tom was CEO of Yieldr, a leading European DSP/DMP that he repositioned for the in-house SaaS market. Tom has a B.A. in Economics from UCLA and an MBA from The University of Notre Dame. He will be presenting the case study, An Advertiser's Programmatic Journey: Minimizing Operating Costs & Maximizing Ad Effectiveness on 14th June.

Peter Tromholt
 Peter Tromholt 
FVP, Marcom Management & Brand Development 
Danske Bank
Jon Webb
 Jon Webb 
Managing Partner 
Gain Theory

Jon is a Managing Partner at Gain Theory, a global consultancy that partners with brands to maximise marketing value. Jon helps clients understand how to optimise the value of marketing investments by leveraging market-leading tactics devised through intelligent data, analytics, insight and consultancy. His work in this area has helped leading brands improve new launch forecasting; optimising the mix between paid, owned and earned media as well as course correction in-campaign. Jon’s work is committed to delivering insights that are focused towards specific KPIs that can have a real and demonstrable impact on the bottom line and Jon’s high-touch consultative approach ensures successful activation in ranges as diverse as retail, financial services, tech brands and entertainment.

Ian Wheal
 Ian Wheal 
Global Strategy Director 

Ian is the Global Strategy Director at Adstream, the ad tech company behind the 2017 connectivity strategies of leading brands like P&G, Warner Bros and Disney. Ian leads Adstream’s product vision to deliver a single interface that provides end-to-end visibility and cost control across the entire advertising ecosystem from marketing to media buying, creative, production, media distribution and playout measurement. Stephen will be presenting the session ‘Managing The Digital POS Of Tomorrow – What Comes After Stupid Screens?’ on the 14th June.

 Jade Wigmore 
Marketing Procurement Manager 

Jade has a strong background in marketing procurement; starting her career at Oxfam, before moving to Burberry and then joining O2 in 2015. She is currently working as the Senior Category Manager, heading up the marketing team. Key areas of responsibility include ATL & BTL Media, Sponsorship and Market Research within the UK, alongside supporting TEF with global initiatives. Jade will be joining the Panel Discussion ‘Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders In Today’s Fast Changing Digital Landscape’ on the 15th June.

Bob Wootton
 Bob Wootton 
Former Director of ISBA and Principal, Deconstruction Consulting 
Deconstruction Consulting

Bob’s career spans over forty years in advertising, the first half of which was spent in operational, senior management and ownership roles in some of London most successful advertising agencies. After a spell as a partner in a boutique communications and management consultancy, he joined British advertisers' representative body ISBA in 1996. There he was advocate for, and advisor and guide to, most of the UK’s largest advertisers on all media, ad content and production-related matters. Exactly twenty years later – in April 2016 – he founded Deconstruction, a consulting vehicle through which he pursues plural business and pro-bono interests. He has been a director of all the UK’s audience research and content regulation bodies, and an active participant in many successful cross-industry initiatives and working groups. An experienced speaker, moderator, facilitator and commentator in industry and national media, he writes monthly for and Marketing Week. He's also recently been elected to the Marketing Group of Great Britain. A Londoner, married with one son, in his downtime he’s a keen cook, mushroom hunter, professional musician and guitar collector with a weakness for sports cars.

Katerina Zashcherinskaya
 Katerina Zashcherinskaya 
Global Marketing Procurement Manager 

Katerina has over eight years diverse multinational experience within strategic procurement and supplier relationship management ranging from Indirect Purchasing of Marketing services (Creative BTL, PR, Social Media, Branded merchandise) and IT Software to Direct purchasing of such categories as electronic component parts, raw materials/chemicals, paper and plastic Packaging. Katerina has a proven ability of global sourcing skills across EMEA, APAC and Americas with a wide experience in cross functional team project management and senior stakeholder management with strong negotiation and communications skills. She is a CIPS qualified professional and 2015 Procurement Leaders Awards, APAC finalist in the Procurement Excellence category. Katerina will be hosting the Financial Services Sector Roundtable on the 15th June.

Louise Burrough
 Louise Burrough 
White Door Consulting
Manjit Gill
 Manjit Gill 
CEO & Founder 
Binti International

Manjit is CEO and founder of the phenomenal social-enterprise, Binti International. Binti seek to empower women by eliminating the social and cultural stigma surrounding menstruation. Manjit managed to amass nearly 20 years of business expertise and has been involved in 7 startups prior to Binti. Her flair for finding opportunities has taken her around the world and she has international experience in the business arena. It was actually her role as a mentor for a business woman in Kenya with the Cherie Blair Foundation that led her to start Binti. Her mission is to create a huge, social impact whilst generating a sustainable organisation, and providing basic menstrual hygiene solutions and reproductive education for girls and women across the world has become her obsession. She has been nominated for several awards for her work at Binti including AWAA Social and Humanitarian highly commended. Last August she was named Woman of the Year through receiving the Asian Achievers Award. She has also been profiled in many notable publications including Marie Claire, The Independent, The Metro and The Times of India. Manjit says her mother raised her to believe she could do everything a man could do and that belief became her motivation. She says maybe that is why when she found out some women do not have access to sanitary pads it fuelled her fire to create change - because she knows that without a pad she would not have been able to have done half the things that she has done.

Umair Bin Zubair
 Umair Bin Zubair 
Global Sourcing Manager – Marketing Research 
British American Tobacco

Umair is currently working with British American Tobacco's Global Procurement team in London, in UK sourcing overseeing a global marketing category for 64 countries with a significant spend base. Over the past 15 years, he has worked in various sectors and industries including Procurement / Sourcing, Research, Finance, Marketing, Sales, Distribution and Logistics with the past 8 years concentrated in Procurement and Sourcing.

Steve Dubroff
 Steve Dubroff 
Director, Global Procurement 
Deserae Ryan
 Deserae Ryan 
Group Manager – Marketing Strategic Partnerships 
Intuit Inc.
 Nick Distasi 
Director, Communication Agencies, US