Tina began her life as a Purchasing Graduate at Thorn EMI nearly 20 years ago. She then was one of the first to get involved globally in the area of marketing procurement by setting up and running the Marketing Purchasing teams for BT Cellnet (now O2), Smithkline Beecham (now GSK) and Orange/France Telecom on both a UK and Global basis. Tina gained experience in buying the whole range of marketing services from advertising, media and sales promotion through to premium pens and Post-It Notes! Her final role before jumping ship to work agency side was as Global Head of Marketing Purchasing for France Telecom Group, undertaking global creative and media agency reviews, standardising agency fee structures and reviewing Premium, Print and Paper Suppliers across the Group.

Tina was headhunted by Grey London in 2003 and joined them as Commercial Director, strategically managing Grey’s total cost base, overseeing all external expenditure and the house management team, working alongside the account teams to negotiate client contracts and fees, and being the key agency contact for client purchasing teams. In early 2005, Tina was headhunted by Lowe London, joining them in the same role she had fulfilled at Grey. In 2006 she set up Tina Fegent Consulting to offer a procurement support service to clients. These have included ITV, Yahoo!, Vodafone, William Hill, Barclays, Adidas, Debenhams, Waitrose and John Lewis.

She chairs the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing, and was awarded a certificate by CIPS for her support of the Marketing Procurement category. Tina was recently the Women in Marketing Award Winner 2013 - Best Female Marketer: Independent Consultant.

Tina is a member of the Advisory Board for ProcureCon Marketing 2014 and will also be moderating the panel discussion session of ‘The big question: What’s the best way of working with the marketing stakeholder?’ where marketers will be giving their views on what problems they face in their day-to-day job and how procurement can help, during morning plenary on main conference day one, Wednesday 4th June.