Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Paul Bass


Head of Operations & Change, Communications & Marketing
RBS


3:30 PM Joint Marketing-Procurement Case Study: Collaborating with Marketing to drive media transformation – how to make the transition from paid and owned to earned media in a channel agnostic campaign

•How (and why) our marketing transformation project is moving us towards a channel agnostic coherent campaign
•How are we enhancing media transformation with an onsite studio?
•With the growth of digital communications and e-commerce, how are we making the move from paid and owned to earned media? 
•What practical ways have marketing procurement demonstrated that we can add value and best use our commercial skills? 



Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda