Procurecon Marketing 2018

June 12-June 14, 2018

London

Contact Us: 44 (0) 20 7368 9459

What did the press have to say?



ProcureCon Marketing 2016 was a fantastic success and preparations are well underway for 2017! 

But don't just take our word for it, have a look at what the press had to say pre, during and post event.

We're only a week away from ProcureCon Marketing

We're only a week away from ProcureCon Marketing



"
The speakers from the procurement side come from a “who’s who” of the top marketing businesses in the world – Proctor and Gamble, Unilever, L’Oreal, Mars, SAB Miller, Nike, eBay, BT … it really is a very impressive line-up."

Read the full article by clicking on the title or the picture.
The use of agency-side in order to improve procurement relationships

The use of agency-side in order to improve procurement relationships



"We are back with coverage of last week's ProcureCon Marketing day 2 – it’s a full house again, and interested to hear such a large proportion of delegates from the continent – Swiss, French, Dutch, German – clearly this event is very popular across Europe (and beyond – a few American voices here too)."

Find more by clicking on the picture or the title!
Day 2 at ProcureCon Marketing

Day 2 at ProcureCon Marketing



"Day 2’s second panel session at ProcureCon Marketing involved the market innovators, and looked at opportunities that delegates could take back with them and share with their marketing stakeholders. Although it was a very worthwhile session, we can’t possibly report it all here."

To find more about by clicking on the picture or the title.
Art vs Science in brand creativity, reach and differentiation

Art vs Science in brand creativity, reach and differentiation



"Did you know that according to a Microsoft research study humans now have a shorter attention span than a goldfish? A goldfish's attention span has gone up since the year 2000 to 9 seconds, while ours has gone down to 8 seconds. So the important thing from the advertising side, is, what do you do with your 8 seconds.
There's a battle going on between the 'artists' and the 'scientists' in the digital marketing age.
"

To read the full article click on the picture or the title.
Day 1 at ProcureCon Marketing

Day 1 at ProcureCon Marketing



"Even after just the first morning, the content shows why this is one of the most interesting and fastest moving category areas for procurement."

If you'd like to find more, simply click on the title or the picture.
How Social was ProcureCon Marketing?

How Social was ProcureCon Marketing?


The answer.... VERY!!
Attendees, speakers, sponsors, partners - everyone enjoyed posting about interesting topics of discussion and the fun that was had onsite at the Olympics themed FESTA!!

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 Marketers must work more closely with procurement

Marketers must work more closely with procurement


"Marketers are being urged to forge closer ties with their organisation’s procurement department following recent revelations about controversial media buying practices such as the use of agency ‘kickbacks’ and rebates."

Just click on the picture or title to find out more.
Why procurement must be marketing’s new best friend

Why procurement must be marketing’s new best friend


"With ad spend forecasts being slashed post-Brexit and allegations of agency kickbacks, marketing’s relationship with procurement is back in the spotlight."

"Mark Howley, CEO of media agency ZenithOptimedia, believes that in their efforts to cut costs, procurement departments rely too heavily on agencies rather than improving the efficiency of their own processes."

"Sometimes it feels like the work is left too much to our side of the table and it’s difficult to change large organisations from the outside, he said at the ProcureCon Marketing conference."
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