Whitepapers & Video
Building a Future- Proof Marketing Procurement Strategy: A 2019 WBR Benchmarking Report
In 2019, WBR Insights surveyed 100 Heads of Marketing Procurement from major brands across Europe to find out how leading companies have been procuring effective tools for a modern marketing strategy, and what challenges they’re facing to implement them.
Investing in Innovation Benchmarking Report
More companies than ever before are using Procurement to select marketing agencies. Marketing departments and agencies both need to be able to prove the return on investment they provide for their business. As such, the influence that Procurement can exert over agency relationships is more crucial than ever. Leading up to ProcureCon Marketing 2018 we surveyed 104 Heads of Marketing Procurement from some of Europe’s top companies to find out how they’re bringing innovative solutions to their clients.
Driving Innovation In Marketing Procurement
From improving media and production process transparency, to seeking new ways of working, and establishing concrete measures of ROI, progressive procurement professionals are looking for ways to innovate and drive value for the business over and above simply saving money.
Challenges in Marketing Procurement
The focus in this study was to look at optimisation and drivers: how marketing procurement can review the multiple sub categories that sit in marketing, and what the best strategies are to do this.
Digital Innovation: Transforming the way Legislation is Published
Legislation.gov.uk is one of the world’s first open data official legislation websites. The site contains more than 6.5 million documents and receives over 80 million visits per month. Learn how WilliamsLeaTag helped to transform the way legislation is published. This includes: The move from manual to automation Tracking and workflows Customising and re-using content. Download the whitepaper now.
Want even more reading material? View whitepapers and reports from our 2018 event.2018 Media Center