Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Conference Day Three – Thursday 13th June 2019

8:00 am - 8:45 am Registration and welcome coffee

8:45 am - 8:50 am Opening remarks – Diane Mekie, Conference Director, WBR

8:50 am - 9:00 am Chair’s opening address and networking activity

Marketing procurement as a driver of industry change

9:00 am - 9:40 am In Conversation: It’s a profession, not a job - how can you elevate the status of the marketing procurement function, with the right professional skills, accreditations, and internal and external branding?

Jose Gonzalo Bisquerra - Head of Global Marketing Procurement, GSK Sara Todd - Head of Global Marketing Procurement, Bayer Jane Dormer - Group Marketing & Digital Procurement Director, Sky Linda Bijl - Senior Sourcing Manager, Starbucks Paul Jones - Head of European Marketing Procurement, Sony
• What types of professional accreditations currently exist within marketing procurement, and what academic institutions focus on this outside of just a general procurement emphasis?
• How are marketing procurement leaders creating and promoting their own skills development and training?  
• How can we target bright new talent to enter marketing procurement, and how can we best communicate the commercial advantages of the role?

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Jose Gonzalo Bisquerra

Head of Global Marketing Procurement
GSK

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Sara Todd

Head of Global Marketing Procurement
Bayer

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Jane Dormer

Group Marketing & Digital Procurement Director
Sky

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Linda Bijl

Senior Sourcing Manager
Starbucks

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Paul Jones

Head of European Marketing Procurement
Sony

9:40 am - 10:00 am Keynote: Responsible advertising and the importance of accountability – how can we work together to bring about positive change and ensure industry ethics catch up with the technology of modern advertising?

Phil Smith - Director General, ISBA
•How we are supporting the Conscious Advertising Network (CAN) initiative and actively encouraging the advertising industry to adopt a leadership position on 6 key issues such as Stop Funding Hate and Fake News
•How can you embed Conscious Advertising Network (CAN) criteria in company internal policies, creative guidelines and agency briefs?
•The evidence is there: how brands that make people’s lives better outperform those that don’t
•How together we can tackle the faults in the existing system together and improve the value exchange between people, content, advertising and data    

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Phil Smith

Director General
ISBA

10:00 am - 10:40 am All Star Panel with Interactive Polling: Marketing Procurement around the world – what are the differences in the maturity of the function, ways of working, and digital adoption, and how can you create effective stakeholder management in a cross cultural environment?

Simon Marsh - Marketing Procurement Director, Dell Juliane Pohl - Global Category Manager Marketing, Axel Springer Ekaterina Bueva - Global Media & Marketing Category Lead, KraftHeinz
• Is the UK the most sophisticated in terms of marketing maturity, and also digital adoption?  Where else is seen as ahead of the game? 
• What are the main differences in other regions such as Asia and North and South America?   What does marketing procurement look like in China?
• How does data privacy and data regulations differ across Europe, and globally?
• What are strategies to deal with global teams and cultural differences in ways of working?
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Simon Marsh

Marketing Procurement Director
Dell

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Juliane Pohl

Global Category Manager Marketing
Axel Springer

Ekaterina Bueva

Global Media & Marketing Category Lead
KraftHeinz

10:40 am - 11:10 am Networking Break

11:10 am - 11:50 am Oxford Style Debate: Category Management is no longer fit for purpose in Marketing Procurement - FOR & AGAINST

Paula O’Reilly - Head of Global Marketing Procurement, BT Andreas Neils - Head Global Marketing Procurement, Grunenthal
Sit back and witness marketing procurement leaders pitting themselves against each other in a battle to deliver the knockout argument. Contribute your viewpoint through an interactive vote at the beginning and end of the debate. Will you reconsider your position? And will you walk away with a fresh mindset and better prepared to take on this key conundrum?

FOR - Paula O’Reilly, Head of Global Marketing Procurement, BT
AGAINST - Andreas Neils, Head Global Marketing Procurement, Grunenthal

• Audience vote at the start of the debate to see if the majority believe that category management is no longer fit for purpose
• Panel arguments for: why category management is no longer fit for purpose
• Panel arguments against: why category management is still fit for purpose
• Audience vote at the end of the debate to see if the panellists have been able to influence the vote in favour of their argument
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Paula O’Reilly

Head of Global Marketing Procurement
BT

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Andreas Neils

Head Global Marketing Procurement
Grunenthal

11:50 am - 12:10 pm Industry Insight: Extra! Extra! Print Is Not Dead! – How to address the continuing impact of print marketing and other BTL marketing spend categories in the age of all things ‘digital’

• Is it time to dust off the cobwebs from your print marketing strategy? How can you best leverage print vendors within your own organisation? 
• How can you reach millennials with print marketing? 
• What are the main negotiating techniques for your print vendors? 
• Making direct mail make sense in your budget – where does it have a place?  
• What other BTL spend categories deserve a renewed focus?

12:10 pm - 12:40 pm Inspirational Guest Speaker: Free The Bid – How can you give women more of a voice in advertising to ensure your brand is truly representative of your customers and of society at large?

Emma Reeves - Executive Director, Free The Bid Jamila Belabidi-Chahid - EIMEA Gender Equality and Supplier Diversity Champion, Procter & Gamble Andrew Geoghegan - Global Head of Consumer Planning & Customer Marketing Centre of Excellence, Diageo
Emma has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. She became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Free the Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.

• Why start with women? (hint: half of the world’s population and the number one consumer group!)
• What are we asking brands, ad agencies and production companies to pledge? 
• How are we working with brand ambassadors to drive forward this industry initiative?
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Emma Reeves

Executive Director
Free The Bid

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Jamila Belabidi-Chahid

EIMEA Gender Equality and Supplier Diversity Champion
Procter & Gamble

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Andrew Geoghegan

Global Head of Consumer Planning & Customer Marketing Centre of Excellence
Diageo

12:40 pm - 1:40 pm Networking lunch **Join in an interactive charity activity over lunch**

12:40 pm - 1:40 pm Leadership Boardroom Private Lunch: Defining next generation marketing procurement strategies for global brands *BACK BY POPULAR DEMAND* - Invitation only, limited to 15 people, senior Marketing Procurement Directors only

Graham Crawshaw - Global Services Director, CASME
Do you have a global remit in a multinational company?  Are you interested in sharing perspectives and best practices with others in your position?  Then don’t miss this private boardroom session for 15 marketing procurement leaders, where you can benefit from benchmarking with others in your position, and discuss strategies to take marketing procurement to the next level. 
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Graham Crawshaw

Global Services Director
CASME

TRACK A – Sustainability, diversity and corporate social responsibility

1:40 pm - 2:30 pm Panel Revolution: Sustainability, supplier diversity and corporate responsibility in marketing procurement: how can you incorporate these goals with your marketing suppliers?
Ekaterina Agafanova - Global Strategic Sourcing Director Commerce, Heineken Jamila Belabidi-Chahid - EIMEA Gender Equality and Supplier Diversity Champion, Procter & Gamble Svetlana Pankratova - Global Procurement Director, Commercial, AB Inbev
In this innovative and interactive format, spend 30 minutes hearing the panel perspectives before being presented with a challenge to discuss by the Panel, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
•How can you translate sustainability, supplier diversity and corporate responsibility goals into understandable (and enforceable) contract language? 
•What are methods and metrics to monitor suppliers’ achievement of sustainability, supplier diversity and corporate responsibility goals?
•How can you partner with your marketing stakeholders to drive these goals within your own organisation? 

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Ekaterina Agafanova

Global Strategic Sourcing Director Commerce
Heineken

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Jamila Belabidi-Chahid

EIMEA Gender Equality and Supplier Diversity Champion
Procter & Gamble

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Svetlana Pankratova

Global Procurement Director, Commercial
AB Inbev

TRACK A – Sustainability, diversity and corporate social responsibility

2:30 pm - 3:10 pm Case Study Revolution: Performance Based Remuneration: How to make it work
Joel Paiva - Global Category Manager – Marketing Professional Services, British American Tobacco
In this innovative and interactive format, spend 10-15 minutes hearing a best practice case study before being presented with a challenge to discuss by the speaker, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
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Joel Paiva

Global Category Manager – Marketing Professional Services
British American Tobacco

• Building bridges with Finance: how to collaborate and make productivity visible to the bottom line – Hosted by Jason Cammorata, Director, Strategic Sourcing, MDC Partners
• Traditional category management vs brand-based vs. business unit focus - How should you organise your Marketing Procurement function?- Hosted By: Andreas Neils, Head Global Marketing Procurement, Grunenthal
• How and where to source future marketing procurement talent – Hosted by  Paula O’Reilly, Head of Global Marketing Procurement, BT
• Pharma Sector Roundtable: Business partnering as a method to best meet our brand objectives - Hosted By Nathalie Melloul, Associate Director Global Purchasing Commercial Operations, UCB
• Supplier relationship management – what is the next level of partnering and how can we get there? – Hosted by Sara Bishop, Category Management, Marketing, Marks & Spencer 
• Redefining marketing operations and procurement roles as the lines blur – who should be responsible for what to achieve a true collaboration? – Hosted by Stefan Jeltsch, Head of Marketing and Sales Procurement, Müller

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Jason Cammorata

Director, Strategic Sourcing
MDC Partners

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Andreas Neils

Head Global Marketing Procurement
Grunenthal

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Paula O’Reilly

Head of Global Marketing Procurement
BT

Nathalie Melloul

Associate Director Global Purchasing Commercial Operations
UCB

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Sarah Bishop

Marketing Procurement Manager
Category Management, Marketing

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Stefan Jeltsch

Head of Marketing and Sales Procurement
Müller

3:10 pm - 3:15 pm Transition to main conference room

New frontiers in marketing procurement

3:15 pm - 3:45 pm Inspirational Guest Speaker: I 💗 Procurement

Melanie Leach - Founder & Director, Flame Proof
Melanie started her career on stage in the West End and has professional acting experience with the RSC, National Theatre and the BBC.
She has a 25 year track record in generating ground-breaking client relationships, including over 20 years working for Europe’s leading motivation firm, working with organisations and their people on how to improve performance. She is an expert in game changing solution selling, never waiting for briefs or formal tenders and co-creating solutions to challenges with clients. Melanie has experience in all major markets and sectors, global and domestic. She crosses and pushes the boundaries of the creative and commercial world, with depth, experience and expertise. Unorthodox perhaps, different definitely!
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Melanie Leach

Founder & Director
Flame Proof

A crowd favourite from last year, key marketing procurement leaders and advisory board members will be on hand to answer any and all questions you’d like to ask your own leadership but may be afraid to ask. You won’t want to miss out on this lively and exciting Q&A! 
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Jo Smallbone

Head of Global Marketing Procurement
Vodafone

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Traci Dunne

Consultancy & Best Practice Manager
ISBA

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Laura Forcetti

Global Marketing Sourcing Manager
WFA

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Tina Fegent

Director
Tina Fegent Procurement Consultancy

4:30 pm - 4:40 pm End of Conference – See you next year!