Procurecon Marketing EU 2019

11 - 13 June, 2019

Twickenham Stadium, London

Contact Us: 44 (0) 207 368 9465

Conference Day Two – Wednesday 12th June 2019

8:00 am - 8:45 am Registration and welcome coffee

Leveraging the next wave of digital transformation

8:45 am - 8:50 am Opening remarks – Diane Mekie, Conference Director, WBR

8:50 am - 9:00 am Chair’s opening address and networking activity

9:00 am - 9:20 am Opening Keynote: Prospering in a digital world - How to reorganise your division and work with suppliers to fully embrace digital and all its implications at speed

Sara Todd - Head of Global Marketing Procurement, Bayer
•How do we as Marketing Procurement need to reorganize to fully embrace digital and all its implications?  
•What are the best strategies to develop the speed and agility necessary to prosper in a digital world?
•How do you work effectively with all the new types of suppliers in the digital space?  


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Sara Todd

Head of Global Marketing Procurement
Bayer

9:20 am - 9:40 am Communication, consistency and creativity – how brands are taking control of their digital assets to fuel their growth, increase reliability and boost efficient use of resources

•How you can use Digital Asset Management as a core part of your digital transformation journey, and marketing procurement’s role in supporting the marketing efficiency revolution 
•How and why should marketing procurement be taking the lead in connecting the dots and managing collaboration in the digital asset management space
•What types of companies and sectors have really embraced the marketing efficiency revolution, and what benefits has this brought them?

Hosted by Adstream

9:40 am - 10:20 am All Star Panel with Interactive Polling: How can you put innovative performance marketing strategies that are fueling growth at the heart of your procurement strategy and apply tried and tested approaches to achieve real-time measurement of ROI?

Lisandro Diaz Kelly - Global Director - Marketing Procurement, Adidas Andras Mohos - Senior Global Director – Marketing & Sales Procurement, Carlsberg Sergiusz Szacki - Indirect Procurement Manager Europe, Media & Marketing, Colgate-Palmolive
• What types of innovation are fuelling growth in the performance marketing space, in terms of content creation, mobile apps, social media and niche marketing?
• What are tried and tested solutions that allow real time measurement of ROI?  
• How do you approach working vs non working spend in the new media world?
• How does the increasing prevalence of performance marketing fundamentally alter the role of marketing procurement, and the relationships between brands and their partners? 

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Lisandro Diaz Kelly

Global Director - Marketing Procurement
Adidas

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Andras Mohos

Senior Global Director – Marketing & Sales Procurement
Carlsberg

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Sergiusz Szacki

Indirect Procurement Manager Europe, Media & Marketing
Colgate-Palmolive

10:20 am - 11:00 am Networking Break

Driving smart data and technology management

11:00 am - 11:30 am In Conversation: 1 year on from GDPR implementation and amidst the continuing influx of new data sourcing and analytics tools - how can procurement best support the business in navigating these trends to establish a winning data strategy?

Antonio Scannapieco - Strategic Sourcing Director Global Marketing, Mars Pernilla Nilsson - Category Manager, Marketing Procurement, ICA
• Everything is now connected through data – how can marketing procurement help break the silos in data and best set up an internal procurement structure to source data?
• Understanding where we are with data restrictions and privacy – 1 year on from GDPR implementation, what have the impacts been?
• The right data at the right cost – how can marketing procurement truly add value and be a business driver on effective and compliant data sourcing and analytics?

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Antonio Scannapieco

Strategic Sourcing Director Global Marketing
Mars

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Pernilla Nilsson

Category Manager, Marketing Procurement
ICA

11:30 am - 11:50 am Industry Insight: How to optimise your agency relationship and ensure your business is structured the right way to get the most out of your partnership

Laetitia Zanetti - Managing Principal Media Management, Ebiquity
•Do you have the right organisational model set up for success?
•Are you working with the right partners to achieve your business objectives?
•How do you ensure you are getting the best out of your partners and your own team?
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Laetitia Zanetti

Managing Principal Media Management
Ebiquity

11:50 am - 12:30 pm All Star Panel with Interactive Polling: Future ways of working: Raising engagement with marketing value chain partners

David Kassler - Group CEO Williams Lea Tag Ekaterina Agafanova - Global Strategic Sourcing Director Commerce, Heineken Rene Sanchez Jessen - Senior Director, LEGO Agency, Lego Group
As customers, brands, agencies and supply chains become more complex, it is vitally important that Marketing Procurement improve the way they engage with partners to provide value to their Marketing stakeholders. Our panel session will explore:

•How identifying value partners can address gaps within the internal marketing ecosystem 
•Supplier Vs Partner - Maintaining the competitive tension whilst driving value, transparency and innovation  
•What does the future hold? How will technology developments impact on your relationships? (For example: AI)

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David Kassler

Group CEO
Williams Lea Tag

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Ekaterina Agafanova

Global Strategic Sourcing Director Commerce
Heineken

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Rene Sanchez Jessen

Senior Director, LEGO Agency
Lego Group

12:30 pm - 1:00 pm Inspirational Guest speaker: Dispelling the 6 biggest myths in the marketing industry today and the role procurement can play in helping your business best navigate them

Samuel Scott - Columnist, The Drum
A former newspaper editor and director of marketing in the high-tech industry, as well as the writer of The Promotion Fix column for the global marketing magazine The Drum, Samuel uses his experience in journalism and marketing to show the truth of the present and future of the marketing industry as a neutral observer with nothing to sell.
•What are the biggest lies the martech and adtech worlds tell themselves?  
•What are the six biggest myths in the martech world today?
•What do consumers actually want? How can we help them achieve this? 
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Samuel Scott

Columnist
The Drum

1:00 pm - 2:00 pm Networking Lunch

1:00 pm - 2:00 pm Private Lunch Masterclass – Working well together; breaking down barriers between marketing and procurement & tips for success in a procurement role

Julian Gratton - Creative Director, APS Group John Holmes - Executive Director, APS Group
Procurement and marketing professionals from various global organizations give their first-hand accounts and tips for success. View a range of filmed quotes and real examples from leading industry experts, and APS Group, that will inspire you with new ways of thinking and working. Leave with a new tool kit of ideas you can immediately put into use in your own role and take back to your organisation. 
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Julian Gratton

Creative Director
APS Group

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John Holmes

Executive Director
APS Group

1:00 pm - 2:00 pm Private Lunch Masterclass – Still using an FTE model? Time to move on. Learn the new way to work. How much should pay your media agency? The calculation revealed

Scott Morehead - CEO, Aperto-One Tracey Shirtcliff - CEO and Founder, The Virtu Group
• A session that will change the way you value an agency. It will improve the way you work.
• Case Study presented
• The benefits of transitioning to this model

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Scott Morehead

CEO
Aperto-One

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Tracey Shirtcliff

CEO and Founder
The Virtu Group

TRACK A – Streamlining marketing spend in a connected world

2:00 pm - 2:30 pm Oxford Style Debate: IT is a more important stakeholder than Marketing in the digital transformation journey – FOR & AGAINST
Jaime Ali - Global Procurement Business Partner, Sage Benjamin Ineson - Procurement Manager - Sales & Marketing, Virgin Atlantic
FOR - Jaime Ali, Global Procurement Business Partner, Sage 
AGAINST – Benjamin Ineson, Procurement Manager - Sales & Marketing, Virgin Atlantic 

• Increasingly IT plays a role in marketing to customers, whether through social media, personalised email blasts, company websites and ecommerce – how do marketing and IT procurement work together without it becoming too complicated or over engineered?  
• How can marketing procurement become more embedded within the technology sourcing team and processes?  
• How should marketing procurement be involved in overall digital transformation? 
• Overcoming internal resistance to marketing procurement processes – how can you simplify procurement hurdles and drive ease of use? 



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Jaime Ali

Global Procurement Business Partner
Sage

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Benjamin Ineson

Procurement Manager - Sales & Marketing
Virgin Atlantic

TRACK A – Streamlining marketing spend in a connected world

2:30 pm - 2:50 pm Make your marketing spend effective with Co-Marketing: get from free rides to effective spend, increase your ROMI and gain transparency & control
Daniel Gonschorrek - Senior Key Account Manager, Arvato SCM Solutions

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Daniel Gonschorrek

Senior Key Account Manager
Arvato SCM Solutions

TRACK A – Streamlining marketing spend in a connected world

2:50 pm - 3:10 pm Case Study: Critical success factors for setting up a new digital blueprint and agency partnership that delivers optimum procurement performance
Tamas Szabo - Global Category Manager Marketing/E-Business & Marketing Technology, Deutsche Telekom
• How (and why) did we make the business case to change our agency and partnership set up – what were the industry and company drivers?
• How media analytics and media modelling are key to make this transformation – what tools and methodologies are we using?
• How we manage the new set up and analyse the procurement benefit 
• What is the motivation for different agency partners and business functions to collaborate with each other, and work with the KPIs of Deutsche Telekom? 

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Tamas Szabo

Global Category Manager Marketing/E-Business & Marketing Technology
Deutsche Telekom

TRACK B –Implementing innovative production models

2:00 pm - 2:50 pm Panel Revolution: Thriving in the age of multi channel content on demand - how can you use the latest automation tools and innovative commercial models for crowd sourcing, in house content studios, and onsite partnerships?
Nicolas Fernandez Laporte - Global Category Manager - Marketing Content Zone EMENA, Nestlé Cyril Teyssot - Head of Indirect Procurement, L’Oréal
In this innovative and interactive format, spend 25 minutes hearing the panel perspectives before being presented with a challenge to discuss by the Panel, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
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Nicolas Fernandez Laporte

Global Category Manager - Marketing Content Zone EMENA
Nestlé

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Cyril Teyssot

Head of Indirect Procurement
L’Oréal

TRACK B –Implementing innovative production models

2:50 pm - 3:10 pm Industry Insight: Video ad workflow: creating order from chaos
Alex Abrams - Director of New Business, Group IMD
Today's campaigns include TV, VOD, and social video ads: one message, multiple workflows. We look at the tech that's streamlining processes across channels, maximising ROI and relieving stress headaches across the industry.

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Alex Abrams

Director of New Business
Group IMD

TRACK C – Media deep dive WORKSHOP Limited to 20 attendees

2:00 pm - 3:10 pm Media2020: The future of media is now – how is all the talk around transparency, agency models and in-housing turning into action?
Graham Brown - Co-Founder, Media Sense Andy Pearch - Co-Founder, Media Sense
• Has the media industry reached a tipping point? Is all the talk around transparency, agency models and in-housing turning into action? 
• The knowledge barometer for the industry, our third and biggest Media2020 research report dissects the current state-of-play in the media industry and anticipates how the media management function will need to evolve over the next decade 
• An unmissable workshop for anyone managing media spend

Hosted by Beekman Associates
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Graham Brown

Co-Founder
Media Sense

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Andy Pearch

Co-Founder
Media Sense

TRACK D – Benchmarking drill down WORKSHOP Limited to 15 attendees

2:00 pm - 3:10 pm How to get true transparency on marketing your spend using real time data
Iain Seers - CEO, Beekman Associates Claire Thibault - Lead Creative Global Procurement, Coty
•How brands can deliver real time cost models which allow fast, accurate, data-driven results in real time
•Using your marketing data to make informed marketing & procurement decisions can deliver real time cost models which allow fast, accurate, data-driven results in real time
•What are the latest innovations in benchmarks, beyond cost?

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Iain Seers

CEO
Beekman Associates

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Claire Thibault

Lead Creative Global Procurement
Coty

3:10 pm - 3:40 pm Networking Break

3:10 pm - 3:40 pm Private afternoon tea

TRACK A – Optimising digital spend and performance

3:40 pm - 4:20 pm Case Study Revolution: Controlling your own digital destiny - How and why should you have an internal digital agency?
Michael Rafferty - Executive Director, Global Marketing Procurement, Kaplan
In this innovative and interactive format, spend 10-15 minutes hearing a best practice case study before being presented with a challenge to discuss by the speaker, then engage in small interactive roundtable discussions before each group presents its conclusions to the audience.
• Why you should consider taking control of digital spend, and what you need to have in place before making the leap
• What are the different models and partnerships advertisers can implement for an internal digital agency?
• Can you work directly with Google and Facebook, and if so, what skills and tools do you need to have?

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Michael Rafferty

Executive Director, Global Marketing Procurement
Kaplan

TRACK A – Optimising digital spend and performance

4:20 pm - 4:40 pm Industry Insight: Achieving true personalisation in your digital spend – how can smart creative and dynamic content align with personalisation tools to drive a more targeted message?
Toccara Baker - Senior Product Marketing, Adobe Advertising Cloud, EMEA, Adobe
• People not devices: Delivering the right message across devices to the right person at the right time
• How do you prioritise what to focus on when reviewing personalisation tools?
• How do you remove silos to maximise third party data?

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Toccara Baker

Senior Product Marketing, Adobe Advertising Cloud, EMEA
Adobe

TRACK A – Optimising digital spend and performance

4:40 pm - 5:00 pm Case Study: How to create a digital KPI management system that helps drive your marketing effectiveness strategy
Tracy Allery - Director, Global Sourcing, Marketing Agencies, Mondelez
• Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your business reach targets – so where do you start?
• Should digital even be seen as a separate category, isn’t it now part of all categories, or does it still merit its own KPIs?
• Where can you find the right talent to deliver on these digital KPIs? 

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Tracy Allery

Director, Global Sourcing, Marketing Agencies
Mondelez

•Making sense of the media landscape - Hosted by Ebiquity 
•Integrated agency solutions for in store and digital – Hosted by Stuart Dunk, Head of Marketing Procurement EMEA, Nike 
•Balancing global vs local needs – Hosted By Gunseli Cakici, Head of Marketing & Media Purchases, Northern Europe, Procter & Gamble 
•Maximising your digital in store presence in retail and wholesale – Hosted by Veronica Citarella, Head of Marketing Procurement, Luxottica
•Driving digital transformation and innovation at global brands – Hosted By Tina Kataria, Procurement Director, Western Europe, Coca-Cola
•Sharing experiences on marketing attribution models – Hosted By Carolina Bittencourt, Procurement Category Manager – Ecommerce and Digital Marketing, Dixons Carphone
•Strategies to solve the content conundrum – Hosted By Simon Toaldo, President, International, eg+ and Laura Loader, Global Head of Marketing Procurement, Centrica
With brands requiring more and more communication assets to feed an ever more targeted (and fragmented) communications eco-system and with less and less resources to do it, what are the strategies to crack the content conundrum? How do brands produce more for less?

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Stuart Dunk

Head of Marketing Procurement EMEA
Nike

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Gunseli Cakici

Head of Marketing & Media Purchases, Northern Europe
Procter & Gamble

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Veronica Citarella

Head of Marketing Procurement
Luxottica

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Tina Kataria

Procurement Director, Western Europe
Coca-Cola

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Carolina Bittencourt

Procurement Category Manager – Ecommerce and Digital Marketing
Dixons Carphone

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Simon Toaldo

President, International
eg+

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Laura Loader

Global Head of Marketing Procurement
Centrica

TRACK C – Maximising Production Partnerships WORKSHOP Limited to 20 attendees

3:40 pm - 5:00 pm “Conscious Decoupling” – How to be aware of both the benefits and potential pitfalls of decoupling your production
Claire Randall - Company Director, Claire Randall Consulting Julia Rodino Higgins - Client Services Director, Claire Randall Consulting Emma Hartard - Managing Director, Claire Randall Consulting
Join the CRC team in this session where we will be sharing the latest trends in the decoupling of production, and then leading discussion of the following topics:
•When and why to decouple production
•The different types and stages of decoupling and their Pros and Cons 
•How to minimise the disruptive effects of change on the creative and production resources within your supply chain
•A Decoupling Case study  -  What worked and What didn’t
Be ready to share your own experiences with the group in this interactive workshop!

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Claire Randall

Company Director
Claire Randall Consulting

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Julia Rodino Higgins

Client Services Director
Claire Randall Consulting

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Emma Hartard

Managing Director
Claire Randall Consulting

TRACK D – Agency Contract Deep Dive WORKSHOP Limited to 15 attendees

3:40 pm - 5:00 pm Taking the advertiser-agency contract to a whole new level of transparency
Adrian Jenkins - Director, Financial Progression Tom Corbett - Group Head of Sponsorship & Media, Barclays
• How the implementation audit is turning compliance auditing on its head, increasing transparency and improving client-agency relationships
• What environment do you need to create to leverage successfully the latest contracts and types of audit that these facilitate? How can clients and agencies work more closely together to improve understanding and use of these progressive models?
• Case study of Barclays and how it has taken its global media agency relationship to a whole new level of transparency.

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Adrian Jenkins

Director
Financial Progression

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Tom Corbett

Group Head of Sponsorship & Media
Barclays

5:00 pm - 5:05 pm Transition to main conference room

Embracing the age of disruption

5:05 pm - 5:40 pm Industry Insight: The Dilemma of the Modern Marketer

Simon Moore - VP, Marketing Solutions, SDL
The dilemma? How to deliver against the need to produce and publish more content, across more channels, faster, with fewer people, at higher quality, with hyper-personalisation, and no additional budget. By association, this becomes the shared burden of today’s marketing procurement professional…Every company of course, has a marketing supply chain, spanning a wide variety of agencies and content production partners. But most companies don’t think of their marketing supply chain as part of their broader content supply chain, and may be unaware of the unrealised value they can unlock. In this session, Simon Moore reveals practical ways you can uncap the ‘secret sauce’ and deliver more content faster, better and cheaper through a connected content supply chain, backed up with real-world examples.
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Simon Moore

VP, Marketing Solutions
SDL

5:40 pm - 6:20 pm Dragons’ Den: Examining the latest and greatest innovations in marketing services and technology - Which should you consider in your future investment plans?

Jo Smallbone - Head of Global Marketing Procurement, Vodafone Richard Fearn - Director, The Friday Club Martin Adams - CEO, Codec Jeremy King - CEO & Founder, Attest Ollie Vine - Industry Head, Vidsy
Introducing our Dragons’ den style innovation session with demos from pre-selected start-ups who will pitch their innovative tech and services to our Hosts and you in the audience, who will critique and assess their benefits to your business and their likelihood of future success. You will then have the opportunity to vote for the start-up you think is the most innovative and adds real value to your business. Will you find the next big thing?
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Jo Smallbone

Head of Global Marketing Procurement
Vodafone

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Richard Fearn

Director
The Friday Club

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Martin Adams

CEO
Codec

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Jeremy King

CEO & Founder
Attest

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Ollie Vine

Industry Head
Vidsy

6:20 pm - 7:50 pm PROCURECON MARKETING SUMMER PARTY! Don’t miss the opportunity to catch up with colleagues and peers at our always popular summer party, this year at Twickenham Stadium’s World Rugby Museum