12 - 14 June, 2018
The Tower Hotel, London
Contact Us: 44 (0) 207 368 9465
Our 2017 Speakers (past event)
Sales Director, UK & MENA
Adobe Advertising Cloud
An experienced Digital Marketer, Phil Acton is responsible for growth of Adobe Advertising Cloud into UK, Middle East and Africa. Phil has been at Adobe for over 5 years and is heading up the Adobe Ad cloud team across search, display, video social and DCO. Phil will be hosting the Roundtable 'How Can Marketing Procurement Best Add Value In Programmatic Buying?' on the 14th June.
Global Purchasing Marketing & Medical Affairs
Jeremie is in charge of marketing agencies, medical agencies, digital, external events agencies, print and publications. He has been at UCB since 2013 and is involved in developing purchasing strategies, leading a stakeholder relationship management program, exploiting leverage opportunities across categories and delivering strong and sustainable savings. Jeremie will be presenting the case study 'Effective Agency Management And Performance Based Remuneration: How To Make It Work' on the 13th June.
Global Sourcing Director - Advertising
Since October 2016 Eniola has been the Global Sourcing Director - Advertising at Coty. She leads the team covering categories for Advertising & Creative agencies, Media production & post-production, Content & Digital. Previously she was the Head of Marketing & Retail Procurement at L'Oreal, responsible for overseeing the team and the delivery of the marketing procurement strategy, to ensure the company got value for money and innovative solutions to achieve its business objectives. At L'Oreal Eniola was instrumental in driving a transformative procurement strategy for the Marketing & Retail categories, with circa £70M spend and over 100 suppliers across 30 brands (circa 200 stakeholders); leading and developing the team to deliver beyond savings including efficiencies, CSR and innovation; and championing the transition from transactional Procurement to a strategic business partnership. Eniola is on the ProcureCon Marketing 2017 Advisory Board and will be hosting the Case Study Revolution session 'How Can (And Should) Marketing Procurement Take The Lead on Corporate Social Responsibility (CSR)?' on the 15th June.
Global Category Leader Marketing Services
Chris is based in Heineken's Head Office in Amsterdam and is focused on ensuring that Heineken delivers value on all spend across media, agencies and research. Chris and his team evaluate categories in tandem with their stakeholders, to determine optimal value delivery. This may lead to contracting either at a global level or equally contracting at a local level subject to global best practise and using global tools. Chris has been in this role for over a year and was previously Head of Procurement for Heineken in the US for seven years. Within this role Chris was responsible for spend across all categories but his core focus was across Commerce areas; specifically media, agencies, production and sponsorships. Also in the US Chris held Purchasing responsibilities at both Diageo NA and Cadbury Adams USA. Chris will be presenting the case study 'Data: Deal Or No Deal? Where Does The Spend Make Sense And What Is Just Industry Hype?' on the 14th June.
Purchasing Manager - Global Marketing, PR, Events and Sponsorship
Jaguar Land Rover
Shelley joined Jaguar Landrover in 2012, and is the Purchasing Manager responsible for Marketing, Events, Sponsorship and PR, responsible for global spend in these areas. Within the Marketing space sits Digital and Media Planning and Buying. In addition to general Marketing, Sales and Services requirements there are also some that are Automotive specific i.e Landrover Experience and Brand Experience Centres, Special Vehicle Operations and Global Ride and Drive events and Reveals. Shelley is currently supporting JLR's rapid Global Business Expansion by optimising leverage through global spend. She is responsible for developing global purchasing strategies that determine global supply base direction in each of JLR's 20 Markets and where possible identifying revenue streams through external customer initiatives. Shelley will be participating in the Panel Discussion 'Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders In Today's Fast Changing Digital Landscape' on the 15th June and hosting the Roundtable 'Brexit: What Does It Mean For Marketing Procurement?' on the 15th June.
Hercules Transforming Production Ltd
Principal Category Manager - Agencies Sales & Marketing
Celine is responsible for managing the Global Agency Team, and is in charge of marketing spend for any marketing agencies (ATL/ BTL/ Digital/PR/Market Research/Print & Paper/Production). Previously she had a variety of procurement roles at Vodafone, Kuehne & Nagel, Sky and Royal Mail. Celine will be participating in the Panel Discussion 'The Trust Crisis - How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?' on the 13th June.
Big Sync Music
Purchasing Leader, Media Innovation
Procter & Gamble
Chief Commercial Director
Dominic is chief commercial director at News UK. He joined News International in 1991 and held various roles across The Sun and Times Newspapers Limited before leaving in 2000 to join Mirror Group Newspapers as Group Advertising Director. In 2006 he returned to News International as Trading Director across The Times & Sunday Times and expanded his role in 2008 to include The Sun. Dominic was appointed Commercial Director of News UK in September 2011 following a restructure of the Commercial team. He stepped up to become Managing Director in July 2015 and was named Chief Commercial Officer in January 2016. Dominic will be participating in the Panel Discussion 'The New World Of Media: How To Survive And Thrive In The Midst of Fundamental Industry Transformation' on the 14th June.
Marketing Procurement Manager
As a procurement professional Veronica has built her career in corporate settings within a multinational context. She has also had the opportunity to operate both at a central level and as part of a subsidiary which has given her a special understanding of the different perspectives and is a solid asset when negotiating global requirements. In general she views Purchasing as very traditional field where professionals often operate within a set paradigm. On her end, while she understands the rigorous nature of the basic requirements Veronica tries to bring a twist to the methods, and feels that the key to a successful procurement function is innovation. Often there are greater opportunities in changing existing processes, managing demand and leveraging cooperation both among regions ( in multinational setting) and with suppliers. Audrey has been at Luxottica since 2012 and was previously at H.J. Heinz and L'Oreal in a variety of procurement roles.
Global Category Manager
Marie is currently a global category manager responsible for advertising and content at Diageo, and has been at Diageo in a variety of procurement roles since 2000. Marie will be hosting the Creative Boardroom 'Performance Related Agency Compensation: How To Develop A Process For Measuring Success' on the 13th June.
Morgan has worked across all forms of production at senior management levels. Prior to joining Prodigious, he spent 3 years as MD of Gate Films (independent TVC production) and 3 years at Chemistry Communications as MD for this digital division that Publicis acquired in 2011. Morgan now runs Prodigious in the UK.Morgan will be presenting the session 'In This Age Of Content, Is The On-Site Studio The Answer To More For Less?' on the 13th June.
Advertising Producers Association (APA)
Steve is a lawyer, and advises on any issues of concern for our members; particularly complex contractual, copyright or insurance issues. Alongside this he oversees all APA events and serves as an ambassador for the industry. As a member of the APA Council, which meets monthly to review objectives and strategy, Steve is focused on the APA's main objective of creating the best possible business environment for its members. Steve is also a member of the board of the Advertising Association, Executive Vice President of the CFPE and one of the founders of the World Producers Summit in Cannes.
Consultancy & Best Practice Manager
Traci is passionate about best practice and helping clients be the best that they can be, and is equally excited by innovation and exciting developments in the advertising industry. Her specialist areas of interest are PR, Design, Branding and Innovation, Healthcare and Research and Insight. Traci provides advice on best practice consultancy pitching; marketing procurement; agency relationship advice; agency evaluation guidance and all things production. Traci is on the ProcureCon Marketing 2017 Advisory Board and will be hosting the Workshop 'ISBA Workshop: Pitch Alternatives - Best Practice For Clients And Agencies To Improve Agility And Speed To Market' on the 13th June.
Marketing & Public Relations European Procurement Lead
Since February 2016 James has been the Marketing & Public Relations European Procurement Lead at Honda Motor Europe. Previously he had a variety of marketing procurement roles at Lloyds Banking Group, Tesco, Proxima and Vodafone. James will be taking part in the In Conversation session alongside Barry Byrne of SAB Miller 'Adding Value And Increasing ROI In The Sponsorship Category: How To Grasp The Opportunities Of An Often Neglected Marketing Spend Area' on the 15th June.
'Madison Avenue Manslaughter'
Michael Farmer will be the guest speaker on the 13th June. His book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourage agencies and their clients to take management actions to avoid the seemingly inevitable disaster of growing workloads and declining fees. Michael's book offers the world's first effective definition of "the real agency problem", and offers corrective solutions. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing and marketing procurement officers. Michael will explore how remuneration changes, globalization, holding company ownership, the concept of "shareholder value," and the new digital and social media brought about a decline in the fortunes of today's advertising agencies. He will also offer key insights about how agency health can be restored, turning around industry trends, and strengthening agency-client partnerships to solve today's complex marketing problems.
Tina Fegent Procurement Consultancy
Tina Fegent started Tina Fegent Consultancy in 2006. She is unique in having both agency and client experience, with knowledge of all areas of marketing. She is known as a fair but firm procurement consultant, and was awarded special recognition by CIPS for marketing. Tina has over 20 years of purchasing marketing experience. The client experience was gained at Cellnet (O2), GSK and Orange/France Telecom - where she set up from scratch and then managed the purchasing marketing teams for those companies. Then in 2003, she moved over to 'the other side' by joining Grey Advertising, as their Commercial Director and then in 2005 moved to Lowe Advertising.
Procurement Manager Marcom
Simon has extensive experience of marketing transformation through integrated and effective marketing and communications. He has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies, having been CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD. He has also held senior positions at Leo Burnett, MindShare and ZenithOptimedia. Simon has enjoyed working towards transforming a number of World Class companies and brands such as Diageo, Carlsberg, Heineken, Adidas, Nike, Sony Electronics, Mobile, Music & Pictures, IBM, Apple, HSBC, Toyota, Kia, PSA, Bridgestone, Pepsi, Coca Cola, Sara Lee, Beiersdorf, Johnson & Johnson, GlaxoSmithKline, Unilever, P&G, T-Mobile, Vodafone and Emirates to name a few. Simon will be hosting the Workshop 'Ensuring You Have Optimal Agency Contracts In Place For Current And Future Requirements: How To Structure The Agency Contract To Achieve The Transparency You Need' on the 13th June.
Category Manager - Brand And Communications
Gianpaolo has 15 years experience as a Manager, with Financial Trading, Contracting & Procurement and an International Marketing background across the Foreign Exchange, Energy, Supply Chain, Communications and Professional Services sectors. After three years in Currency derivatives trading, Gianpaolo entered Shell in order to specialise in Procurement and Marketing services. Gianpaolo works with Shell's agency partners to generate value from consolidated relations as well as from innovative marketing solutions, particularly in the digital comms. Gianpaolo will be co-presenting the case study 'Creating The Sound Of Shell: Mapping The Customer Journey To Deliver A Consistent Brand Message And Drive Savings And Efficiency' on the 13th June.
Founder & Global CEO
Jillian founded APR to set new standards for advertising production consultancies. She sees APR's role as a true production partner, not a cost-containment advisor. Her vision is to take a more comprehensive approach that helps clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge production approaches across all media. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA. Today, APR is one of the nation's fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia). Jillian continues to expand APR's original mission, providing clients with a growing choice of service offerings that reflect the ever-changing media landscape. Jillian will be hosting the Roundtable 'Production Bidding Tools - What Are They? How Can They Help You?' on the 13th June and leading the session 'A 'Content Production Strategy Success' Story' on the 15th June.
Vice President Solution Design & Digital Solutions
Arvato SCM Solutions
Stephan is Vice President at the Arvato SCM Solutions and responsible for Business Development, Sales and Solution & Design. With his team, he is driving the digital transformation of Arvato's marketing execution services. Stephan joined Arvato in 2003 and has been responsible for various international growth projects, managing key clients, and developing strategy clusters within the company. Stephen will be presenting the session 'Managing The Digital POS Of Tomorrow - What Comes After Stupid Screens?' on the 14th June.
Parker Williams, part of the Sun Branding Solutions group
Simon is a highly effective brand marketer with a potent combination of strategic rigour and creative verve, and expertise in strategic planning, brand positioning, brand design, packaging, innovation and facilitation. With over 30 years' experience in the design industry - including stints as MD of Holmes & Marchant and Lewis Moberly and board planning director at Brown Inc, part of Added Value - Simon joined Parker Williams in 2015 to lead two creative studios in Chiswick and Yorkshire, delivering strategic brand and packaging design for some of the biggest names in retail and FMCG. Parker Williams is part of Sun Branding Solutions, which delivers end to end brand and packaging design though five specialisms - strategic design, pack science, graphics, legal and digital - working as one expert team.
President, North America
VP Corporate Sourcing Manager; Marketing, Travel & Consulting
Deutsche Post DHL
Christian started his career with Lufthansa German Airlines, working in Frankfurt and Shanghai on Marketing and Strategy topics. Christian has been working for Deutsche Post DHL Group since 2007. As an Associate Partner in the Inhouse Consulting division he was responsible for a multitude of projects - with a special focus on (again) Marketing and Shared Services/Outsourcing. In 2015 he joined Deutsche Post DHL Procurement. As a Vice President he is globally responsible for strategic sourcing of Marketing, Travel and Consulting. Christian will be hosting the Roundtable 'What Role Should Marketing Procurement Play In The Rise Of Content Marketing?' on the 14th June.
Head of Digital
Tim is Head of Digital, UK. He was previously Director of Digital Strategy at Collective, a leading programmatic multiscreen advertising company. In his 15-year career in digital media, he has held roles in business and product development at Sky and AOL while lending his expertise to the trade bodies Thinkbox and IAB. Tim joined Ebiquity's Media Value Measurement practice in 2016. The division specialises in providing brands with tools and consultancy services to improve media performance whilst ensuring transparency. Tim is helping to develop the digital measurement tools and techniques necessary to address the challenges facing advertisers today.
Head of Marketing Procurement
Adrian is responsible for Marketing Procurement within Tesco which includes all marketing services, print, paper and post. Adrian has over 12 years procurement experience gained within retail and business process outsourcing and has lead a number of other categories including Technology and Property. He introduced the first supplier relationship management programme within Tesco procurement and continues to lead this programme to maintain momentum on building key supplier relationships. He is currently focused on aligning marketing, business and procurement objectives to ensure maximum value is delivered from all marketing activities. Adrian will be joining the Panel Discussion 'Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders In Today's Fast Changing Digital Landscape' on the 15th June.
Senior Category Manager
Paul is a Pan-European Category Manager for 'Below the Line' in-store retail requirements, including permanent and semi-permanent Point of Sale and covering 23 x Markets. He is involved in a strategic review of Sony PoS supply chain leading to the implementation of strategic recommendations for PoS Installation and maintenance, and has recently completed a pan-European competitive tender activity for Sony PoS requirements (TV). Paul will be hosting the Roundtable 'How To Get Best In Class Partners In Point Of Sale Spend For Optimum Local Execution' on the 14th June.
Marketing Procurement Manager
Kamila has been a Marketing Procurement Manager at Samsung since 2015, and previously had a variety of purchasing roles at Samsung and Unilever. Kamila will be co-hosting the Roundtable 'Creating Effective Stakeholder Management And Shared Business Practices In A Cross Cultural Environment' on the 15th June.
Procurement Director, Western Europe
Tina is the Procurement Director for Western Europe responsible for Marketing and Business Services Spend. Previously she was the Convergence lead for SABMiller-ABI acquisition all Indirects Procurement & GCM Marketing Services. She will be joining the Panel Discussion 'How Do You Bring Innovation In House? Debating The Role Of The Advertiser, The Role Of The Start-Up And The Role Of The Agency' on the 13th June.
Global Category Manager Media, Marketing Procurement
Vera has been at Deutsche Telekom since 2009 and is currently the global category manager for Media in the marketing procurement team. Vera will be participating in the Panel Discussion 'The Trust Crisis - How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?' on the 13th June.
Senior Vice President, Global Sales
Daniel is a proven business leader in building successful startups as well as accelerating the growth of well established businesses in highly competitive international markets. His background blends consulting, management and business development across private and public companies. His areas of specialty span across the technology sector as well as the legal, procurement, and ethics industry. Prior to Globality, Daniel was the Managing Director, EMEA & APAC of the international operations at NAVEX Global, the world's largest SaaS and consulting firm focused on ethics, compliance and risk serving over 12,000 companies around the world including 95 of the fortune 100 and over 75% of the fortune 500. In late 2014 NAVEX Global was sold to Vista Equity Partners which is recognized and the world's most successful SaaS, data and technology private equity firm. In 2015 NAVEX Global was recognized as the highest performing company within the Vista portfolio of 32 companies and the EMEA & APAC team has been the highest performing revenue team within NAVEX Global in regards to year-on-year growth since it was established in 2013. Prior to NAVEX Global, Daniel served as a Managing Director of CMS Cameron McKenna, Europe's largest law and tax firm, where he co-founded and launched Law-Now Limited, which is a SaaS-based training technology in the international legal, compliance and ethics market. Earlier in his career, Daniel was the Director at the Corporate Executive Board (CEB) managing the growth of the Procurement Strategy Council, the Marketing Leadership Council and the Sales Executive Council.
Group Category Manager, Marketing
David is a globally experienced Marketing Procurement Professional with 12 years' category management experience in FMCG, mobile telecommunications and consulting. He has a track record of achieving successful and sustainable results for global players. In David's role at Lantmannen he has a €90M spend responsibility over 5 business units and 8 countries, and is focused on creating long-term strategies to improve Marketing investment ROI in the Group's FMCG revenue streams. David will be taking part in the Panel Discussion 'What Does Digital Marketing Mean Today?' on the 14th June.
Global Category Leader - Marketing Procurement
Associated British Foods
Andrew works across all divisions and operating companies of Associated British Foods where budget is invested in marketing activity. The role has the aim of developing a matrix that effectively enables local sourcing colleagues to operate successfully in their own operating company whilst ensuring current best practice is shared and advanced. This is coupled with identifying and developing opportunities that are both cross-divisional and regional or global to deliver improved cost efficiency and effectiveness from supply, process and demand sourcing levers. Andrew will be participating in the Panel Discussion, 'Evolving Agency Models: What Does The Future Look Like?' on the 13th of June.
Helen is Mindshare UK's CEO and Chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. She joined Mindshare in 2004 to lead the global Unilever account, before assuming joint responsibility for Mindshare EMEA. She has worked on every continent bar Antarctica and has an equally diverse career background covering banking, education, logistics, and of course, media. She graduated from Carnegie Mellon University in the US but still holds her Aussie passport dear to her heart.
Head of Marketing Procurement
Martin has been at RELX Group/Reed Elsevier in a variety of roles since 2002, and has been responsible for the marketing category since 2014. He will be participating in the Panel Discussion 'Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders In Today's Fast Changing Digital Landscape' on the 15th June.
Global Category Director
Andras has been the Global Category Director of Marketing spend at Carlsberg since December 2015. He's responsible for the optimisation of Carlsberg's Marketing investment in the areas of Media, Agencies, Production, Sponsorships and Market Research. He joined from SABMiller where he was helping to set up the global marketing procurement function between 2009 and 2010 and where he worked later on as Global Category Manager for MarComms. Andras has a strong marketing background of more than 15 years as a marketeer in different local, regional and global roles at major multi-nationals such as Nestle, AB-Inbev, Unilever, SABMiller and also had some experience from the Advertising Agency world as an Account Director at DDB. Andras will be participating in the Panel Discussion 'Structuring Marketing Procurement In The New Content Led Digital Age: Where Do We Add Most Value And Have The Best Commercial Fit?' on the 15th of June.
Director of Consultancy and Best Practice
GM Marketing Procurement
Since July 2016 Paula has been the GM Marketing Procurement, pan BT (including EE and Plusnet), with an active and exciting role in developing and driving central BT Procurement strategy. In the newly merged company, Paula leads the Marketing category Procurement team who manage spend across all BT lines of business, now including EE, with a total spend of circa £0.5bn per annum. Prior to joining BT in 2011, Paula had a previous Commercial Media role at Mars and Senior Marketing roles in the financial services sector. Paula will be participating in the Panel Discussion 'Structuring Marketing Procurement In The New Content Led Digital Age: Where Do We Add Most Value And Have The Best Commercial Fit?' on the 15th of June.
Global Category Manager - Marketing Professional Services
British American Tobacco
Joel is responsible for leading, directing, and managing the development and implementation of the business category strategy for marketing professional services globally. He is an experienced procurement professional with diverse experience in economics, consultancy, financial analysis and risk management. Joel will be taking part in the Panel Discussion 'Evolving Agency Models: What Does The Future Look Like?' on the 13th June.
'Buying Less For Less'
Gerry spent 22 years at Procter & Gamble, where he served as P&G's Global Director of Marketing and Media Sourcing and Operations. He directed the activities of over 200 marketing sourcing and operations professionals worldwide, covering nearly every area of marketing spend. He was responsible for the global sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion and retail marketing, public relations, design, digital, research, analytics, measurement, branding, and production. After leaving P&G, Gerry has consulted in the marketing agency/vendor management space for eight years, primarily focusing on agency search and client-agency relationship optimization. Gerry served as a committee member for the Association of National Advertising (ANA) and has been an invited presenter to the ANA, the American Association of Advertising Agencies (AAAA), the Canadian Institute of Communications Agencies (ICA), the Canadian Association of Creative Communication Agencies (A2C), the Incorporated Society of British Advertisers (ISBA), and at various ProcureCon Marketing events. He is the author of Buying Less for Less, an ANA- and AAAA-endorsed book that articulates the best way to employ procurement resources in the marketing space. Gerry will be presenting the session 'Marketing Procurement 3.0 - What's Next?' on the 15th June.
Chief Growth Officer and Head of Transformation Practice
Amin has been working on CRM and onmichannel marketing for the past 10 years. Prior to joining Prodigious he was Consulting Director at Accenture, then co-founder and CEO of Second Bureau, a digital strategy agency, operating in Paris and Beijing. He has been serving clients such as Carrefour, AB InBev, Accor, Foton Global, Fnac.com, Maille (Unilever) and Roady (Les Mousquetaires). As VP brand logistics Solutions at Prodigious, Amin works with clients such as Lancel, L'Oréal, Renault and Richemont to deploy efficient online content production solutions. Amin will be hosting the Workshop 'Agile Content Production Models Made For The Digital Era' on the 14th June.
Global Marketing Procurement, EMEA Lead
Amy is an MCIPS qualified and tri-lingual Procurement Manager with specialist expertise of marketing and commercial services. She also has experience in ingredients/commodity buying within FMCG and has developed full category management strategies for both direct and indirect. Amy has a broad experience in procurement and project management gained through the graduate development scheme at PSA Peugeot Citroën; category management/strategic sourcing projects for FMCG, retail and manufacturing clients of Xchanging; development of procurement strategy and procurement policy at Focus DIY and successfully leading and managing a portfolio of both direct and indirect spend at HJ Heinz. She has now returned to her passion and specialises in Marketing services now within the Tech environment managing the marketing services category across EMEA for eBay Inc. Amy will be co-presenting the session 'The ISBA Media Agency Contract One Year On: How Is It Redefining Relationships Between Advertisers And Media Agencies?' on the 13th June.
Principal Category Manager - Marketing
Marcus is a marketing procurement specialist responsible for Vodafone's media agency relationships worldwide. He has over 10 years experience of working internationally to create and implement supplier sourcing and relationship management strategies, and believes in maximising the value obtained from marketing budgets by improving both the efficiency and effectiveness of agency relationships. Marcus will be participating in the Panel Discussion 'The New World Of Media: How To Survive And Thrive In The Midst of Fundamental Industry Transformation' on the 14th June.
Global Sourcing Manager - Marketing
Torbjörn has 15+ years of experience from a variety of global marketing roles in the pharmaceutical industry (including AstraZeneca), and since 2013 has been globally responsible for the sourcing of creative and media agencies at SCA Hygiene Products. Torbjorn will be presenting the case study 'Building Global Brand Platforms: How To Consolidate Creative Agencies And Apply This Methodology To Production' on the 14th June.
Procurement Manager for Marketing and Advertising
From 2011, Jesús has built up the Procurement Marketing department at Carrefour Spain in coordination with the Procurement Marketing Group Carrefour; the scope of his role is to manage the expenses related to media, advertising, marketing and decoration. Before his life at Carrefour, he was the Marketing Manager for Datacentric (formerly PDM) and Maptel (Telefónica Group), after holding various positions in different companies in the marketing and sales areas managing the negotiation with suppliers and clients. Jesus will be hosting the Roundtable 'How To Ensure Innovation Is An Integral Part Of Your Marketing Procurement Process To Be True Internal Consultants' on the 13th June.
Senior Category Manager
Global Strategic Sourcing Head, Marketing
Antonio joined Mars in May 2016 from GSK, and serves as a critical advisor to the Mars Chocolate Global CMO and Global Brand Directors by leading the development and execution of global commercial sourcing initiatives for Mars Chocolate. He drives commercial deals and solves complex challenges through developing commercial sourcing strategies across multiple categories (including but not limited to market research, creative, media, digital, talent, displays, consumer promotions, PR, promotional items, sponsorship and licensing, sales brokers, call centres, package design/graphics, print, FSI, and direct mail). Antonio develops strategies to better connect global, regional and local teams to drive a consistent Marketing Commercial sourcing agenda. He will be presenting a case study 'Creating An Effective Integrated Marketing Agency Ecosystem - How To Connect The Dots And Ensure Accountability' on the 13th June.
Procurement BP Marketing, PRO Agencies
By day, David is AOL's digital prophet, working across the globe to identify new opportunities for the business. He regularly speaks at conferences worldwide, discussing the latest trends and the future of the web to provide insight on the evolving digital landscape. He served as AOL's European Head of Media and Marketing before taking on his current mantle in NYC, and has spent most of his adult life in the digital world. By night, he is an accidental singer-songwriter. David will be our guest speaker on 14th June, presenting the session 'Digital Marketing: The Best Of Times, The Worst Of Times?'
Purchasing Leader Europe
Infiniti Europe (Nissan)
Audrey has been Purchasing Leader Europe at Infiniti since September 2012, and previously worked in a variety of procurement roles at Nalco, Philip Morris, Sandvik Mining and Construction and COGIX. Audrey is on the ProcureCon Marketing 2017 Advisory Board and will be presenting the case study 'Building A Coordinated Digital Sourcing Lifecycle: How The Digital Aspect Of Other Commodities Impacts Marketing Procurement Activity' on the 14th June.
Strategic Sourcing Director, Global Marketing
Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO's, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry is on the ProcureCon Marketing 2017 Advisory Board and will be contributing his expertise to the Panel Discussion 'Structuring Marketing Procurement In The New Content Led Digital Age: Where Do We Add Most Value And Have The Best Commercial Fit?' on the 15th June.
Senior Director - Global Marketing & Sales Procurement
Paul is responsible for purchasing and sourcing strategies for all spend areas within the Marketing & Sales space, including Media, Production, Agencies, Digital, Merchandising, Point-of-Sales, PR, BTL, across all regions and over 150 countries, with a multi-billion spend. He is currently leading the team through business and procurement transformation. Paul will be taking part in the Panel Discussion 'Show Me The Money: How To Structure Agency Compensation In An Era Of Transparency' on 13th June.
Chief Innovation Officer
Category Lead Agencies (EMEA)
Johnson & Johnson
Global Media Manager
James is responsible for ensuring that Diageo has the correct media principles , deals and strategies in place for all brands with particular focus on ensuring the new media opportunities are taken advantage off in a way that benefits both the brands and the consumers. James will be hosting the Roundtable 'Latest Trends In Social Media And How To Best Use It In Your Brand Strategy' on the 14th June.
Head of Design and Production
Labmatik accelerates in-house control and ad tech implementation for the most ambitious programmatic marketing organizations. We coined the practice area Programmatic Resource Planning -- a process that greatly reduces programmatic cost and complexity. Our backgrounds include years of experience at Yahoo, Criteo, TravelClick and Yieldr. Our tech-neutral approach helps brands optimize the "jumbled managed service stack", which is a pressing issue for most brands and agencies. Tom will be co-presenting the case study 'Constellation Brands' Programmatic Journey To Minimize Digital Advertising Operating Costs And Maximize Ad Effectiveness' on the 14th June.
Jon is a Managing Partner at Gain Theory, a global consultancy that partners with brands to maximise marketing value. Jon helps clients understand how to optimise the value of marketing investments by leveraging market-leading tactics devised through intelligent data, analytics, insight and consultancy. His work in this area has helped leading brands improve new launch forecasting; optimising the mix between paid, owned and earned media as well as course correction in-campaign. Jon's work is committed to delivering insights that are focused towards specific KPIs that can have a real and demonstrable impact on the bottom line and Jon's high-touch consultative approach ensures successful activation in ranges as diverse as retail, financial services, tech brands and entertainment.
Global Strategy Director
Ian is the Global Strategy Director at Adstream, the ad tech company behind the 2017 connectivity strategies of leading brands like P&G, Warner Bros and Disney. Ian leads Adstream's product vision to deliver a single interface that provides end-to-end visibility and cost control across the entire advertising ecosystem from marketing to media buying, creative, production, media distribution and playout measurement. Stephen will be presenting the session 'Managing The Digital POS Of Tomorrow - What Comes After Stupid Screens?' on the 14th June.
Former Director of ISBA and Principal, Deconstruction Consulting
Global Marketing Procurement Manager
Katerina has over eight years diverse multinational experience within strategic procurement and supplier relationship management ranging from Indirect Purchasing of Marketing services (Creative BTL, PR, Social Media, Branded merchandise) and IT Software to Direct purchasing of such categories as electronic component parts, raw materials/chemicals, paper and plastic Packaging. Katerina has a proven ability of global sourcing skills across EMEA, APAC and Americas with a wide experience in cross functional team project management and senior stakeholder management with strong negotiation and communications skills. She is a CIPS qualified professional and 2015 Procurement Leaders Awards, APAC finalist in the Procurement Excellence category. Katerina will be hosting the Financial Services Sector Roundtable on the 15th June.
CEO & Founder
Global Sourcing Manager - Marketing Research
British American Tobacco
Umair is currently working with British American Tobacco's Global Procurement team in London, in UK sourcing overseeing a global marketing category for 64 countries with a significant spend base. Over the past 15 years, he has worked in various sectors and industries including Procurement / Sourcing, Research, Finance, Marketing, Sales, Distribution and Logistics with the past 8 years concentrated in Procurement and Sourcing.
Marketing Procurement Manager
VP Marketing Procurement
Managing Partner, Co-Founder
Head of International Effectiveness
Global Category Sourcing Manager - Marketing Services
Managing Partner, Co-Founder
Category Manager - Marketing
Marks and Spencer