Procurecon Marketing 2018

June 12-June 14, 2018

The Tower Hotel, London

Contact Us: 44 (0) 207 368 9465

2017-agenda-day-3

Day 3 - Thriving In The Future Marketing Procurement Landscape (past event)

08:15 AM - 08:45 AM Registration and coffee

New Frontiers In Marketing Procurement

08:45 AM - 08:50 AM Chair's Opening Remarks

Tina Fegent, Director, Tina Fegent Procurement Consultancy

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Tina Fegent

Director
Tina Fegent Procurement Consultancy

08:50 AM - 09:25 AM Keynote Presentation: Marketing Procurement 3.0 - What's Next?

Gerry Preece, Author, 'Buying Less For Less'

Gerry brings a deep expertise in marketing procurement, having spent 22 years at Procter & Gamble where he was P&G's Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry's leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management. He is the author of 'Buying Less for Less', an ANA- and AAAA-endorsed book that articulates the best way to employ procurement resources in the marketing space.

  • Believing that marketing is an investment to be managed, rather than an expense to be cut, is the foundation for a robust marketing procurement programme - as companies begin to mature and transform the marketing procurement function, what does the future hold?

  • With content led marketing, advertisers are in a midst of an evolving new world - how should you adapt and evolve to capitalise on this change?

  • How are changes in the marketing environment impacting marketing and marketing procurement KPIs?

  • Integrated marketing - how can you work with agencies and suppliers in a more structured and organised way, and truly focus your efforts on viewing marketing as an investment?


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Gerry Preece

Author
'Buying Less For Less'
  • How can marketing procurement become more embedded within the marketing team and processes? What are practical ways to demonstrate and add value that have worked for you?

  • It's not all about Marketing: With the increasing digitalisation of Marketing and pervasiveness of new technologies to drive all facets of companies growth and innovation, examining the importance of engaging with IT and technology stakeholders

  • Overcoming internal resistance to marketing procurement processes - how can you simplify procurement hurdles and drive ease of use? What were the barriers you encountered, how did you measure stakeholder engagement success, and what technologies helped you on the way?


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Martin Membury

Head of Marketing Procurement
RELX
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Shelley Bence

Purchasing Manager - Global Marketing, PR, Events and Sponsorship
Jaguar Land Rover

Jade Wigmore

Marketing Procurement Manager
O2

Once the traditional procurement practices have been adopted, there are no defined activities to consider beyond the top of the maturity curve - what's next and how do procurement continue to add value in this space? ISBA's VBS group set itself the objective to remove cost based thinking and take on the task of identifying initiatives or activities for delivering: Value Beyond Savings. This session will launch some of the take outs and explore their benefits and potential challenges.


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Traci Dunne

Consultancy & Best Practice Manager
ISBA
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Marie Collings

Global Category Manager
Diageo
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Sarah Swaney

Category Lead Agencies (EMEA)
Johnson & Johnson
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Emma Ratcliff

Category Manager - Marketing
Marks and Spencer
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Louise Burrough

Partner
White Door Consulting

10:40 AM - 11:00 AM 2017 Production Transparency: Sizing Up The Issues On The Lack Of Transparency In The Production Ecosystem

Jillian Gibbs, Founder & Global CEO, APR

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Jillian Gibbs

Founder & Global CEO
APR

11:00 AM - 11:30 AM In Conversation: Adding Value And Increasing ROI In The Sponsorship Category: How To Grasp The Opportunities Of An Often Neglected Marketing Spend Area

James Edmund, Marketing & Public Relations European Procurement Lead, Honda Chris Baker, Global Category Leader Marketing Services, Heineken
  • How marketing procurement can help with ROI on sponsorship: how we are ideally placed to help determine whether the sponsorship is right for the brand, if the investment amount makes sense, and to help negotiate terms and increase visibility of sponsorship spend

  • Aligning event management teams with sponsorship teams to ensure you are getting full leverage - making sure details don't fall through the cracks

  • Examples of where marketing procurement has delivered tangible results in the value it has added to the sponsorship evaluation, negotiation, contract and ongoing project management process


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James Edmund

Marketing & Public Relations European Procurement Lead
Honda
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Chris Baker

Global Category Leader Marketing Services
Heineken

11:30 AM - 12:00 PM Morning coffee and networking

Stream A: New Methods To Add Value

12:00 PM - 12:40 PM Case Study Revolution: Zero-Based Budgeting (ZBB): How To Create A Culture Of Cost Management And Free Up Unproductive Costs To Drive Future Growth

Brett Colbert, CPO, MDC Partners
  • Which sectors are using ZBB, and where are companies seeing success in implementing this strategy? How does it add value?

  • How organisations use zero based budgeting to rigorously review every dollar in the annual budget, manage financial performance on a monthly basis and build a culture of cost management

  • Does the budgeting process actually start from zero? How it is not just a slash and burn exercise but can provide deep visibility into costs and build up organisational value

  • How ZBB frees up unproductive costs and allows those savings to be taken to the bottom line or redirected to drive future growth and/or have a war chest


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Brett Colbert

CPO
MDC Partners

Roundtable 1: Creating Effective Stakeholder Management And Shared Business Practices In A Cross Cultural Environment

Hosted By: Kamila Karasiewicz, Marketing Procurement Manager, Johnson & Johnson and Zoe Fakouri, Head of Procurement, Samsung

  • What are the specific marketing procurement challenges in a company with very different business cultures and practices? How in today's globalised world more and more UK & European buyers will work for Asian and other foreign owned companies - what does that mean in a practical sense?

  • What can we learn from Asian business culture and what can they learn from UK & European ways of working? Where do we find the common ground?

  • Sharing tips and strategies to ensure cultural sensitivity and find the positives in sharing different business methods

Roundtable 2: Brexit: What Does It Mean For Marketing Procurement?

Hosted By: Shelley Bence, Purchasing Manager - Global Marketing, PR, Events and Sponsorship, Jaguar Land Rover

  • One year on (almost) from the Brexit decision, what has been the impact of this historic decision from British voters on the business of procurement generally?

  • What impact has it had so far on your global and European marketing sourcing activities? How has it affected contracts or relationships with UK or European suppliers?

  • Does procurement need to step in to close the gap between what Marketing want to do versus the altered marketing budget reality in a period of uncertainty?

  • If it takes 2 years from 23rd June 2016 to get to the point of Brexit, what work needs to be done to prepare for this in advance?

Roundtable 3: Pharma Sector Roundtable

Hosted By: Carmen Scaglia, Global Medical Affairs Category Manager, Roche

An opportunity to discuss with your sector peers on the challenges and opportunities specific to marketing procurement in the Pharma sector

  • Within which areas of our businesses are we seeing the biggest marketing sourcing challenges?

  • How to overcome internal business inhibitors to sourcing and contracting with start-ups or niche providers, as the dynamic changes to working with more nimble players

  • Is the speed of change of regulatory requirements accelerating? Which new areas are we seeing challenges in and how are we managing them?

  • How are we organized and how do we manage the demand for our services? Will this still work in 2020?

Roundtable 4: Financial Services Sector Roundtable

Hosted By: Katerina Zashcherinskaya, Global Marketing Procurement Manager, Barclays

An opportunity to discuss with your sector peers on the challenges and opportunities specific to marketing procurement in the Financial Services sector

  • Within which areas of our businesses are we seeing the biggest marketing sourcing challenges?

  • How to overcome internal business inhibitors to sourcing and contracting with start-ups or niche providers, as the dynamic changes to working with more nimble players

  • Is the speed of change of regulatory requirements accelerating? Which new areas are we seeing challenges in and how are we managing them?

  • How are we organized and how do we manage the demand for our services? Will this still work in 2020?


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Katerina Zashcherinskaya

Global Marketing Procurement Manager
Barclays
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Kamila Karasiewicz

Marketing Procurement Manager
Samsung
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Zoe Fakouri

Head of Procurement
Samsung
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Shelley Bence

Purchasing Manager - Global Marketing, PR, Events and Sponsorship
Jaguar Land Rover
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Carmen Scaglia

Senior Category Manager
Roche

Stream A: Capitalising On New Business Models And Innovations

12:40 PM - 12:40 PM Case Study: Collaboration Between Marketing Stakeholders And Group Procurement

Marie-Louise Christiansen, FVP, Head of Professional Services, Danske Bank Peter Tromholt, FVP, Marcom Management & Brand Development, Danske Bank
  • New people in Marketing Management changed the agenda and level of involvement significantly for Group Procurement in Marketing →Arm-in-arm approach
  • Marketing requested and sponsored more procurement resources
  • Spend deep dive driven by Business and supported Group Procurement, resulted in strong Spend Optimization Project identifying cost pools of interest

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Marie-Louise Christiansen

FVP, Head of Professional Services
Danske Bank
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Peter Tromholt

FVP, Marcom Management & Brand Development
Danske Bank

Stream B: Drill Down Roundtables

12:40 PM - 1:00 PM SESSION CONTINUED

1:00 PM - 2:00 PM Networking Lunch

Becoming The Investment Managers Of Tomorrow

2:00 PM - 2:45 PM Interactive Panel Discussion: Structuring Marketing Procurement In The New Content Led Digital Age: Where Do We Add Most Value And Have The Best Commercial Fit?

Larry Smith, Strategic Sourcing Director, Global Marketing, Mars Inc Andras Mohos, Global Category Director, Carlsberg Paula O'Reilly, GM Marketing Procurement, BT , ,
  • Are we having an identity crisis? How can marketing procurement stay relevant and how should the department and role be structured to fulfil business demands now and in the near future?

  • Do we need media specialists, and if so, how do we find and develop this role? What will a best practice organisation look like?

  • What practical ways can marketing procurement improve to deliver on business objectives?


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Larry Smith

Strategic Sourcing Director, Global Marketing
Mars Inc
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Andras Mohos

Global Category Director
Carlsberg
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Paula O'Reilly

GM Marketing Procurement
BT

2:45 PM - 3:25 PM Case Study Revolution: How Can (And Should) Marketing Procurement Take The Lead on Corporate Social Responsibility (CSR)?

Eniola Akindes, Global Sourcing Director - Advertising, Coty
  • Marketing procurement is in an ideal position, with so much spend to invest, to keep CSR in mind when making investment decisions - how can you ensure you look at opportunities to open doors, work with start ups, promote fair trade and encourage diversity when allocating your marketing spend?

  • What are your agency partners doing around CSR? How can we open up the conversation with our media, creative and production agency partners to the benefits and opportunities of CSR?

  • It's not just to make yourself feel good - how CSR can and will be an advantage to your company and help build your brand and drive growth


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Eniola Akindes

Global Sourcing Director - Advertising
Coty

3:25 PM - 4:00 PM Listen, Learn And Share Digital Marketing: The Best Of Times, The Worst Of Times?

David Shing, Digital Prophet, AOL
David is AOL's digital prophet, working across the globe to identify new opportunities for the business. He regularly speaks at conferences worldwide, discussing the latest trends and the future of the web to provide insight on the evolving digital landscape. He served as AOL's European Head of Media and Marketing before taking on his current mantle in NYC, and has spent most of his adult life in the digital world.
  • Can we say there has never been a better time for brands to immerse themselves in digital marketing? Or is the constantly shifting landscape and potential pitfalls around ad fraud, wasted spend, marketing content quality and data security outweighing current benefits for advertisers? Where are leading brands seeing the upside and the downside?
  • How can you and your organisation make the most out of what is truly a historic opportunity, and take risks, be bold and be the digital leaders rather than the followers?
  • The future is now: the latest in digitalization, augmented reality, big data and mobile technology

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David Shing

Digital Prophet
AOL

4:00 PM - 4:40 PM Unconference Live

Your Final Opportunity To Have Your Unanswered Questions Addressed By Experts - To Ensure You Leave The Conference With All The Practical Insight You Need To Make Your Marketing Procurement World Class

Join the ProcureCon 2017 Advisory Board and key speakers to make sure you leave no stone unturned!

After 3 days of panel discussions, presentations, workshops and roundtables, is there anything you'd like to explore in more depth? Is there anything you'd like to hear more about? A unique opportunity to address your outstanding questions and prepare for the next big step-changes in your industry


4:40 PM - 11:59 PM Chair's Closing Remarks. Thank you for Attending!

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