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Gerry brings a deep expertise in marketing procurement, having spent 22 years at Procter & Gamble where he was P&G's Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry's leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management. He is the author of 'Buying Less for Less', an ANA- and AAAA-endorsed book that articulates the best way to employ procurement resources in the marketing space.

• Believing that marketing is an investment to be managed, rather than an expense to be cut, is the foundation for a robust marketing procurement programme - as companies begin to mature and transform the marketing procurement function, what does the future hold?

• With content led marketing, advertisers are in a midst of an evolving new world - how should you adapt and evolve to capitalise on this change?

• How are changes in the marketing environment impacting marketing and marketing procurement KPIs?

• Integrated marketing - how can you work with agencies and suppliers in a more structured and organised way, and truly focus your efforts on viewing marketing as an investment?

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• How can marketing procurement become more embedded within the marketing team and processes? What are practical ways to demonstrate and add value that have worked for you?

• It's not all about Marketing: With the increasing digitalisation of Marketing and pervasiveness of new technologies to drive all facets of companies growth and innovation, examining the importance of engaging with IT and technology stakeholders

• Overcoming internal resistance to marketing procurement processes - how can you simplify procurement hurdles and drive ease of use? What were the barriers you encountered, how did you measure stakeholder engagement success, and what technologies helped you on the way?

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Once the traditional procurement practices have been adopted, there are no defined activities to consider beyond the top of the maturity curve - what's next and how do procurement continue to add value in this space? ISBA's VBS group set itself the objective to remove cost based thinking and take on the task of identifying initiatives or activities for delivering: Value Beyond Savings. This session will launch some of the take outs and explore their benefits and potential challenges.

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• How marketing procurement can help with ROI on sponsorship: how we are ideally placed to help determine whether the sponsorship is right for the brand, if the investment amount makes sense, and to help negotiate terms and increase visibility of sponsorship spend

• Aligning event management teams with sponsorship teams to ensure you are getting full leverage - making sure details don't fall through the cracks

• Examples of where marketing procurement has delivered tangible results in the value it has added to the sponsorship evaluation, negotiation, contract and ongoing project management process

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• New people in Marketing Management changed the agenda and level of involvement significantly for Group Procurement in Marketing →Arm-in-arm approach
• Marketing requested and sponsored more procurement resources
• Spend deep dive driven by Business and supported Group Procurement, resulted in strong Spend Optimization Project identifying cost pools of interest

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• Are we having an identity crisis? How can marketing procurement stay relevant and how should the department and role be structured to fulfil business demands now and in the near future?

• Do we need media specialists, and if so, how do we find and develop this role? What will a best practice organisation look like?

• What practical ways can marketing procurement improve to deliver on business objectives?

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• Marketing procurement is in an ideal position, with so much spend to invest, to keep CSR in mind when making investment decisions - how can you ensure you look at opportunities to open doors, work with start ups, promote fair trade and encourage diversity when allocating your marketing spend?

• What are your agency partners doing around CSR? How can we open up the conversation with our media, creative and production agency partners to the benefits and opportunities of CSR?

• It's not just to make yourself feel good - how CSR can and will be an advantage to your company and help build your brand and drive growth

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David is AOL's digital prophet, working across the globe to identify new opportunities for the business. He regularly speaks at conferences worldwide, discussing the latest trends and the future of the web to provide insight on the evolving digital landscape. He served as AOL's European Head of Media and Marketing before taking on his current mantle in NYC, and has spent most of his adult life in the digital world.

• Can we say there has never been a better time for brands to immerse themselves in digital marketing? Or is the constantly shifting landscape and potential pitfalls around ad fraud, wasted spend, marketing content quality and data security outweighing current benefits for advertisers? Where are leading brands seeing the upside and the downside?
• How can you and your organisation make the most out of what is truly a historic opportunity, and take risks, be bold and be the digital leaders rather than the followers?
• The future is now: the latest in digitalization, augmented reality, big data and mobile technology

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Your Final Opportunity To Have Your Unanswered Questions Addressed By Experts - To Ensure You Leave The Conference With All The Practical Insight You Need To Make Your Marketing Procurement World Class

Join the ProcureCon 2017 Advisory Board and key speakers to make sure you leave no stone unturned!

After 3 days of panel discussions, presentations, workshops and roundtables, is there anything you'd like to explore in more depth? Is there anything you'd like to hear more about? A unique opportunity to address your outstanding questions and prepare for the next big step-changes in your industry

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