Simon is a highly effective brand marketer with over 30 years’ experience in marketing and design, with a special love of facilitating effective innovation. With a potent combination of strategic rigour and creative verve, Simon has expertise in brand strategy, innovation, design and packaging. Simon has worked on the client side as a strategic marketer, as well as recent stints managing brand design agencies, Holmes & Marchant and Lewis Moberly. He has also set up and run his own successful innovation consultancy. He joined Parker Williams in 2015 to lead its three creative studios in Chiswick, Yorkshire and Dublin, delivering strategic brand and packaging design for some of the biggest names in retail and FMCG. Parker Williams is part of Sun Branding Solutions, a multi-disciplined branding and packaging group, for which Gore sits on the board as Group Creative Managing Director.