Procurecon Marketing 2017

13 - 15 June, 2017

The Tower Hotel, London

Contact Us: +44 (0) 20 7368 9459

Day 3 – Thriving In The Future Marketing Procurement Landscape

Day 3 - Thursday 15th June 2017

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8:15 AM Registration and coffee

New Frontiers In Marketing Procurement
8:45 AM Chair's Opening Remarks

Tina Fegent, Director, Tina Fegent Procurement Consultancy

 Tina Fegent
Tina Fegent
Director
Tina Fegent Procurement Consultancy

Tina Fegent started Tina Fegent Consultancy in 2006. She is unique in having both agency and client experience, with knowledge of all areas of marketing. She is known as a fair but firm procurement consultant, and was awarded special recognition by CIPS for marketing. Tina has over 20 years of purchasing marketing experience. The client experie ...[Read More]

8:50 AM Keynote Presentation: Marketing Procurement 3.0 – What’s Next?

Gerry Preece, Author, ‘Buying Less For Less’

Gerry brings a deep expertise in marketing procurement, having spent 22 years at Procter & Gamble where he was P&G’s Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry’s leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management. He is the author of ‘Buying Less for Less’, an ANA- and AAAA-endorsed book that articulates the best way to employ procurement resources in the marketing space. 

  • Believing that marketing is an investment to be managed, rather than an expense to be cut, is the foundation for a robust marketing procurement programme – as companies begin to mature and transform the marketing procurement function, what does the future hold? 

  • With content led marketing, advertisers are in a midst of an evolving new world - how should you adapt and evolve to capitalise on this change? 

  •  How are changes in the marketing environment impacting marketing and marketing procurement KPIs? 

  • Integrated marketing – how can you work with agencies and suppliers in a more structured and organised way, and truly focus your efforts on viewing marketing as an investment?

 Gerry Preece
Gerry Preece
Author
‘Buying Less For Less’

Gerry spent 22 years at Procter & Gamble, where he served as P&G’s Global Director of Marketing and Media Sourcing and Operations. He directed the activities of over 200 marketing sourcing and operations professionals worldwide, covering nearly every area of marketing spend. He was responsible for the global sourcing of over $3Bn in marketing an ...[Read More]

9:25 AM Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders

Martin Membury, Head of Marketing Procurement, RELX

Shelley Bence, Purchasing Manager - Global Marketing, PR, Events and Sponsorship, Jaguar Land Rover

Jade Wigmore, Marketing Procurement Manager, O2

  • How can marketing procurement become more embedded within the marketing team and processes? What are practical ways to demonstrate and add value that have worked for you? 

  • It’s not all about Marketing: With the increasing digitalisation of Marketing and pervasiveness of new technologies to drive all facets of companies growth and innovation, examining the importance of engaging with IT and technology stakeholders 

  • Overcoming internal resistance to marketing procurement processes – how can you simplify procurement hurdles and drive ease of use? What were the barriers you encountered, how did you measure stakeholder engagement success, and what technologies helped you on the way?

 Martin Membury
Martin Membury
Head of Marketing Procurement
RELX

Martin has been at RELX Group/Reed Elsevier in a variety of roles since 2002, and has been responsible for the marketing category since 2014. He will be participating in the Panel Discussion ‘Effective Strategies To Drive Engagement With Marketing And Other Key Internal Stakeholders In Today’s Fast Changing Digital Landscape’ on the 15th June. ...[Read More]

 Shelley Bence
Shelley Bence
Purchasing Manager - Global Marketing, PR, Events and Sponsorship
Jaguar Land Rover

Shelley joined Jaguar Landrover in 2012, and is the Purchasing Manager responsible for Marketing, Events, Sponsorship and PR, responsible for global spend in these areas. Within the Marketing space sits Digital and Media Planning and Buying. In addition to general Marketing, Sales and Services requirements there are also some that are Automotiv ...[Read More]

Jade Wigmore
Marketing Procurement Manager
O2

Jade has a strong background in marketing procurement; starting her career at Oxfam, before moving to Burberry and then joining O2 in 2015. She is currently working as the Senior Category Manager, heading up the marketing team. Key areas of responsibility include ATL & BTL Media, Sponsorship and Market Research within the UK, alongside supportin ...[Read More]

10:10 AM Marketing Procurement 2020 – VBS, Value Beyond Savings

Moderated By:
Louise Burrough
, Partner, White Door Consulting

Traci Dunne, Consultancy & Best Practice Manager, ISBA

Marie Collings, Global Category Manager, Diageo

Emma Ratcliff, Category Manager – Marketing, Marks and Spencer

Sarah Swaney, Category Lead Agencies (EMEA), Johnson & Johnson

Once the traditional procurement practices have been adopted, there are no defined activities to consider beyond the top of the maturity curve – what’s next and how do procurement continue to add value in this space? ISBA’s VBS group set itself the objective to remove cost based thinking and take on the task of identifying initiatives or activities for delivering: Value Beyond Savings. This session will launch some of the take outs and explore their benefits and potential challenges.

 Traci Dunne
Traci Dunne
Consultancy & Best Practice Manager
ISBA

Traci is passionate about best practice and helping clients be the best that they can be, and is equally excited by innovation and exciting developments in the advertising industry. Her specialist areas of interest are PR, Design, Branding and Innovation, Healthcare and Research and Insight. Traci provides advice on best practice consultancy pit ...[Read More]

 Marie Collings
Marie Collings
Global Category Manager
Diageo

Marie is currently a global category manager responsible for advertising and content at Diageo, and has been at Diageo in a variety of procurement roles since 2000. Marie will be hosting the Creative Boardroom ‘Performance Related Agency Compensation: How To Develop A Process For Measuring Success’ on the 13th June.

...[Read More]

 Emma Ratcliff
Emma Ratcliff
Category Manager – Marketing
Marks and Spencer

Emma has 11 years of Procurement experience, working in the motor and telecommunication industries. She joined M&S in 2015 as a Marketing Procurement expert, supporting the UK and International Marketing teams on their commercial, contractual and SRM requirements across Through the Line advertising and content, Research, POS, Print & Media.

...[Read More]

 Sarah Swaney
Sarah Swaney
Category Lead Agencies (EMEA)
Johnson & Johnson

Sarah leads the Marketing Agencies Category for Johnson & Johnson Consumer Procurement in EMEA. She has worked for over 10 years in Marketing Procurement across a variety of categories, developing a strong passion for the value that Procurement can bring in fuelling growth. Sarah is currently the deputy chair on ISBA’s Compag group.

...[Read More]

Moderated By:

 Louise Burrough
Louise Burrough
Partner
White Door Consulting

10:40 AM 2017 Production Transparency: Sizing Up The Issues On The Lack Of Transparency In The Production Ecosystem

Jillian Gibbs, Founder & Global CEO, APR

 Jillian Gibbs
Jillian Gibbs
Founder & Global CEO
APR

Jillian founded APR to set new standards for advertising production consultancies. She sees APR’s role as a true production partner, not a cost-containment advisor. Her vision is to take a more comprehensive approach that helps clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge production appro ...[Read More]

11:00 AM In Conversation: Adding Value And Increasing ROI In The Sponsorship Category: How To Grasp The Opportunities Of An Often Neglected Marketing Spend Area

James Edmund, Marketing & Public Relations European Procurement Lead, Honda

Chris Baker, Global Category Leader Marketing Services, Heineken

  • How marketing procurement can help with ROI on sponsorship: how we are ideally placed to help determine whether the sponsorship is right for the brand, if the investment amount makes sense, and to help negotiate terms and increase visibility of sponsorship spend 

  • Aligning event management teams with sponsorship teams to ensure you are getting full leverage – making sure details don’t fall through the cracks 

  • Examples of where marketing procurement has delivered tangible results in the value it has added to the sponsorship evaluation, negotiation, contract and ongoing project management process

 James Edmund
James Edmund
Marketing & Public Relations European Procurement Lead
Honda

Since February 2016 James has been the Marketing & Public Relations European Procurement Lead at Honda Motor Europe. Previously he had a variety of marketing procurement roles at Lloyds Banking Group, Tesco, Proxima and Vodafone. James will be taking part in the In Conversation session alongside Barry Byrne of SAB Miller ‘Adding Value And Incr ...[Read More]

 Chris Baker
Chris Baker
Global Category Leader Marketing Services
Heineken

Chris is based in Heineken’s Head Office in Amsterdam and is focused on ensuring that Heineken delivers value on all spend across media, agencies and research. Chris and his team evaluate categories in tandem with their stakeholders, to determine optimal value delivery. This may lead to contracting either at a global level or equally contracting ...[Read More]

11:30 AM Morning coffee and networking

Stream A: New Methods To Add Value

12:00 PM Case Study Revolution: Zero-Based Budgeting (ZBB): How To Create A Culture Of Cost Management And Free Up Unproductive Costs To Drive Future Growth

Brett Colbert, CPO, MDC Partners

  • Which sectors are using ZBB, and where are companies seeing success in implementing this strategy? How does it add value? 

  • How organisations use zero based budgeting to rigorously review every dollar in the annual budget, manage financial performance on a monthly basis and build a culture of cost management 

  • Does the budgeting process actually start from zero? How it is not just a slash and burn exercise but can provide deep visibility into costs and build up organisational value 

  • How ZBB frees up unproductive costs and allows those savings to be taken to the bottom line or redirected to drive future growth and/or have a war chest

 Brett Colbert
Brett Colbert
CPO
MDC Partners

Brett has over 15 years of advertising and media experience, and has worked both on the client and agency side. His marketing experience allowed him to transition to Marketing Procurement. Currently, he leverages spend data to obtain competitive pricing, improve quality/service/delivery, and share best practices. Brett leads and manages the mark ...[Read More]

Stream B: Drill Down Roundtables

Drill Down Round Tables

Kamila Karasiewicz, EMEA Sourcing Manager, Johnson & Johnson

Katerina Zashcherinskaya, Global Marketing Procurement Manager, Barclays

Zoe Fakouri, Marketing Procurement, Samsung

Carmen Scaglia, Global Medical Affairs Category Manager, Roche

Shelley Bence, Purchasing Manager - Global Marketing, PR, Events and Sponsorship, Jaguar Land Rover

Roundtable 1: Creating Effective Stakeholder Management And Shared Business Practices In A Cross Cultural Environment

Hosted By: Kamila Karasiewicz, Marketing Procurement Manager, Johnson & Johnson and Zoe Fakouri, Head of Procurement, Samsung

  • What are the specific marketing procurement challenges in a company with very different business cultures and practices? How in today’s globalised world more and more UK & European buyers will work for Asian and other foreign owned companies – what does that mean in a practical sense? 

  • What can we learn from Asian business culture and what can they learn from UK & European ways of working? Where do we find the common ground?

  • Sharing tips and strategies to ensure cultural sensitivity and find the positives in sharing different business methods 

Roundtable 2: Brexit: What Does It Mean For Marketing Procurement? 

Hosted By: Shelley Bence, Purchasing Manager - Global Marketing, PR, Events and Sponsorship, Jaguar Land Rover

  • One year on (almost) from the Brexit decision, what has been the impact of this historic decision from British voters on the business of procurement generally? 

  • What impact has it had so far on your global and European marketing sourcing activities? How has it affected contracts or relationships with UK or European suppliers? 

  • Does procurement need to step in to close the gap between what Marketing want to do versus the altered marketing budget reality in a period of uncertainty? 

  • If it takes 2 years from 23rd June 2016 to get to the point of Brexit, what work needs to be done to prepare for this in advance?

Roundtable 3: Pharma Sector Roundtable 

Hosted By: Carmen Scaglia, Global Medical Affairs Category Manager, Roche 

An opportunity to discuss with your sector peers on the challenges and opportunities specific to marketing procurement in the Pharma sector

  • Within which areas of our businesses are we seeing the biggest marketing sourcing challenges? 

  • How to overcome internal business inhibitors to sourcing and contracting with start-ups or niche providers, as the dynamic changes to working with more nimble players

  • Is the speed of change of regulatory requirements accelerating? Which new areas are we seeing challenges in and how are we managing them?

  • How are we organized and how do we manage the demand for our services? Will this still work in 2020?

Roundtable 4: Financial Services Sector Roundtable

Hosted By: Katerina Zashcherinskaya, Global Marketing Procurement Manager, Barclays 

An opportunity to discuss with your sector peers on the challenges and opportunities specific to marketing procurement in the Financial Services sector

  • Within which areas of our businesses are we seeing the biggest marketing sourcing challenges?

  • How to overcome internal business inhibitors to sourcing and contracting with start-ups or niche providers, as the dynamic changes to working with more nimble players

  • Is the speed of change of regulatory requirements accelerating? Which new areas are we seeing challenges in and how are we managing them?

  • How are we organized and how do we manage the demand for our services? Will this still work in 2020?

 Kamila Karasiewicz
Kamila Karasiewicz
EMEA Sourcing Manager
Johnson & Johnson

Kamila is experienced investment manager with 10 years’ experience in Indirect Procurement but her heart has always been with Marketing Procurement. Currently her role is EMEA Sourcing Manager at Johnson and Johnson. Prior to joining Johnson & Johnson, Kamila held several positions of increasing responsibility in Consumer Electronics and FMCG s ...[Read More]

 Katerina Zashcherinskaya
Katerina Zashcherinskaya
Global Marketing Procurement Manager
Barclays

Katerina has over eight years diverse multinational experience within strategic procurement and supplier relationship management ranging from Indirect Purchasing of Marketing services (Creative BTL, PR, Social Media, Branded merchandise) and IT Software to Direct purchasing of such categories as electronic component parts, raw materials/chemica ...[Read More]

 Zoe Fakouri
Zoe Fakouri
Marketing Procurement
Samsung

 Carmen Scaglia
Carmen Scaglia
Global Medical Affairs Category Manager
Roche

Carmen is currently the Category Manager responsible for Medical & Scientific Activities including Publications as well as Medical Information for Roche’s Global Medical Affairs Group. Previous category management positions she held were for the categories: Strategic Branding & Creative, Health Policy, Public Relations as well as Global Telecomm ...[Read More]

 Shelley Bence
Shelley Bence
Purchasing Manager - Global Marketing, PR, Events and Sponsorship
Jaguar Land Rover

Shelley joined Jaguar Landrover in 2012, and is the Purchasing Manager responsible for Marketing, Events, Sponsorship and PR, responsible for global spend in these areas. Within the Marketing space sits Digital and Media Planning and Buying. In addition to general Marketing, Sales and Services requirements there are also some that are Automotiv ...[Read More]

Stream A: Capitalising On New Business Models And Innovations

12:40 PM Case Study: Collaboration Between Marketing Stakeholders And Group Procurement

Marie-Louise Christiansen, FVP, Head of Professional Services, Danske Bank

Peter Tromholt, FVP, Marcom Management & Brand Development, Danske Bank

  • New people in Marketing Management changed the agenda and level of involvement significantly for Group Procurement in Marketing →Arm-in-arm approach 
  • Marketing requested and sponsored more procurement resources 
  • Spend deep dive driven by Business and supported Group Procurement, resulted in strong Spend Optimization Project identifying cost pools of interest
 Marie-Louise Christiansen
Marie-Louise Christiansen
FVP, Head of Professional Services
Danske Bank

 Peter Tromholt
Peter Tromholt
FVP, Marcom Management & Brand Development
Danske Bank

Stream B: Drill Down Roundtables

SESSION CONTINUED

1:00 PM Networking Lunch

Becoming The Investment Managers Of Tomorrow
2:00 PM Interactive Panel Discussion: Structuring Marketing Procurement In The New Content Led Digital Age: Where Do We Add Most Value And Have The Best Commercial Fit?

Andras Mohos, Global Category Director, Carlsberg

Paula O’Reilly, GM Marketing Procurement, BT

Larry Smith, Strategic Sourcing Director, Global Marketing, Mars Inc

Richard Woodford, Global Procurement Category Director – Marketing, Pearson

  • Are we having an identity crisis? How can marketing procurement stay relevant and how should the department and role be structured to fulfil business demands now and in the near future? 

  • Do we need media specialists, and if so, how do we find and develop this role? What will a best practice organisation look like? 

  • What practical ways can marketing procurement improve to deliver on business objectives?

 Andras Mohos
Andras Mohos
Global Category Director
Carlsberg

Andras has been the Global Category Director of Marketing spend at Carlsberg since December 2015. He’s responsible for the optimisation of Carlsberg’s Marketing investment in the areas of Media, Agencies, Production, Sponsorships and Market Research. He joined from SABMiller where he was helping to set up the global marketing procurement functi ...[Read More]

 Paula O’Reilly
Paula O’Reilly
GM Marketing Procurement
BT

Since July 2016 Paula has been the GM Marketing Procurement, pan BT (including EE and Plusnet), with an active and exciting role in developing and driving central BT Procurement strategy. In the newly merged company, Paula leads the Marketing category Procurement team who manage spend across all BT lines of business, now including EE, with a tot ...[Read More]

 Larry Smith
Larry Smith
Strategic Sourcing Director, Global Marketing
Mars Inc

Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Servi ...[Read More]

 Richard Woodford
Richard Woodford
Global Procurement Category Director – Marketing
Pearson

Richard is a dedicated advocate of Value over Budget reduction in Marketing. He has spent nearly 10 Years in Marketing Procurement in some of the biggest companies in the world with iconic brands, and has learnt all about collaboration and stakeholder management. Richard was the Chair of COMPAQ, the UK Advertising Industry body for advertising’ ...[Read More]

2:45 PM Case Study Revolution: How Can (And Should) Marketing Procurement Take The Lead on Corporate Social Responsibility (CSR)?

Eniola Akindes, Global Sourcing Director - Advertising, Coty

  • Marketing procurement is in an ideal position, with so much spend to invest, to keep CSR in mind when making investment decisions – how can you ensure you look at opportunities to open doors, work with start ups, promote fair trade and encourage diversity when allocating your marketing spend? 

  • What are your agency partners doing around CSR? How can we open up the conversation with our media, creative and production agency partners to the benefits and opportunities of CSR? 

  • It’s not just to make yourself feel good – how CSR can and will be an advantage to your company and help build your brand and drive growth

 Eniola Akindes
Eniola Akindes
Global Sourcing Director - Advertising
Coty

Since October 2016 Eniola has been the Global Sourcing Director – Advertising at Coty. She leads the team covering categories for Advertising & Creative agencies, Media production & post-production, Content & Digital. Previously she was the Head of Marketing & Retail Procurement at L’Oreal, responsible for overseeing the team and the delivery ...[Read More]

3:25 PM Listen, Learn And Share Digital Marketing: The Best Of Times, The Worst Of Times?

David Shing, Digital Prophet, AOL

David is AOL’s digital prophet, working across the globe to identify new opportunities for the business. He regularly speaks at conferences worldwide, discussing the latest trends and the future of the web to provide insight on the evolving digital landscape. He served as AOL’s European Head of Media and Marketing before taking on his current mantle in NYC, and has spent most of his adult life in the digital world. 
  • Can we say there has never been a better time for brands to immerse themselves in digital marketing? Or is the constantly shifting landscape and potential pitfalls around ad fraud, wasted spend, marketing content quality and data security outweighing current benefits for advertisers? Where are leading brands seeing the upside and the downside? 
  • How can you and your organisation make the most out of what is truly a historic opportunity, and take risks, be bold and be the digital leaders rather than the followers? 
  • The future is now: the latest in digitalization, augmented reality, big data and mobile technology
 David Shing
David Shing
Digital Prophet
AOL

By day, David is AOL’s digital prophet, working across the globe to identify new opportunities for the business. He regularly speaks at conferences worldwide, discussing the latest trends and the future of the web to provide insight on the evolving digital landscape. He served as AOL’s European Head of Media and Marketing before taking on his cu ...[Read More]

4:00 PM Unconference Live

Your Final Opportunity To Have Your Unanswered Questions Addressed By Experts - To Ensure You Leave The Conference With All The Practical Insight You Need To Make Your Marketing Procurement World Class 

Join the ProcureCon 2017 Advisory Board and key speakers to make sure you leave no stone unturned! 

After 3 days of panel discussions, presentations, workshops and roundtables, is there anything you’d like to explore in more depth? Is there anything you’d like to hear more about? A unique opportunity to address your outstanding questions and prepare for the next big step-changes in your industry

4:40 PM Chair’s Closing Remarks. Thank you for Attending!























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