Procurecon Marketing 2017

13 - 15 June, 2017

The Tower Hotel, London

Contact Us: +44 (0) 20 7368 9459

Day 1 – Embracing The New Era Of Agency Relationships

Day 1 - Tuesday 13th June 2017

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8:00 AM Registration and Welcome Coffee

8:40 AM Welcome Address – Diane Mekie, Conference Director, WBR

A View From The Top
8:45 AM Chair's Opening Remarks

Daniel Kline, Senior Vice President, Globality

 Daniel Kline
Daniel Kline
Senior Vice President
Globality

Daniel is a proven business leader in building successful startups as well as accelerating the growth of well established businesses in highly competitive international markets. His background blends consulting, management and business development across private and public companies. His areas of specialty span across the technology sector as we ...[Read More]

9:00 AM In Conversation: The CMO Perspective: What We Need From Marketing Procurement In An Increasingly Complex Content-Driven Marketing Landscape

Kristof Fahy, CMO, Ladbrokes

  • What are the key trends that marketing functions are reacting to to best reach consumers in the current content-driven marketplace? Exciting new developments and how marketing are adapting their teams and processes to respond to market forces and quickly react to topical content 

  • A help or a hindrance? How we view marketing procurement and where we see them adding the most value – practical ways we have achieved true collaboration and where procurement need to take a step back 

  • How we can help procurement see marketing as an investment to be maximised rather than a cost to be minimised – the role of the CMO in creating the marketing procurement department of the future

 Kristof Fahy
Kristof Fahy
CMO
Ladbrokes

Kristof has been the Chief Marketing Officer of Ladbrokes since January 2016, and was previously CMO at Telegraph Media Group and William Hill, and prior to that VP Marketing at Yahoo and a Brand Director for Blackberry and Orange. Kristof will be delivering the opening keynote ‘The CMO Perspective: What We Need From Marketing Procurement In An ...[Read More]

9:30 AM Interactive Panel Discussion: How Do You Bring Innovation In House? Debating The Role Of The Advertiser, The Role Of The Start-Up And The Role Of The Agency

Jonny Spindler, Chief Innovation Officer, BBDO Worldwide

Tina Kataria, Procurement Director, Western Europe, Coca-Cola

Manjit Gill, CEO & Founder, Binti International

  • Is innovation the responsibility of the advertiser or should advertisers rely on agencies to do that work for them? How can both sides best support each other to ensure success? 

  • How is the role of traditional agencies changing with increasing involvement from start ups and technology companies? 

  • How as a large advertiser can you engage directly with a start up, without killing their innovation? 

  • Where have companies had success finding ground breaking marketing start-ups, where do they congregate and in what type of business hubs?

 Jonny Spindler
Jonny Spindler
Chief Innovation Officer
BBDO Worldwide

Jonny has spent the last six years leading innovative marketing programs at AMV BBDO in London. In this time, the agency has been the most digitally awarded in the UK across three years thanks to brands such as Snickers, Mercedes, Guinness and PepsiCo. Last year, Jonny joined BBDO Europe to maximise marketing innovation across the network and al ...[Read More]

 Tina Kataria
Tina Kataria
Procurement Director, Western Europe
Coca-Cola

Tina is the Procurement Director for Western Europe responsible for Marketing and Business Services Spend. Previously she was the Convergence lead for SABMiller-ABI acquisition all Indirects Procurement & GCM Marketing Services. She will be joining the Panel Discussion ‘How Do You Bring Innovation In House? Debating The Role Of The Advertiser, ...[Read More]

 Manjit Gill
Manjit Gill
CEO & Founder
Binti International

Manjit is CEO and founder of the phenomenal social-enterprise, Binti International. Binti seek to empower women by eliminating the social and cultural stigma surrounding menstruation. Manjit managed to amass nearly 20 years of business expertise and has been involved in 7 startups prior to Binti. Her flair for finding opportunities has taken he ...[Read More]

10:15 AM Industry Insight With Client Case Study: The ISBA Media Agency Contract One Year On: How Is It Redefining Relationships Between Advertisers And Media Agencies?

Debbie Morrison, Director of Consultancy and Best Practice, ISBA

Amy Redford, Global Marketing Procurement, EMEA Lead, eBay

David Bond, Partner, Fieldfisher

  • The Framework Agreement for Media Buying & Planning Services was launched in April 2016 to ISBA members – what key issues, some elements of which were starting to undermine the trust between clients and their media agencies, was this updated contract looking to address? 

  • The market has rapidly evolved and the advertiser community now needs to pay much more attention to protecting and enhancing their rights in this more complex environment - how will this new framework give them a great starting point for conversations around the issues and negotiations with their media agencies? 

  • The advertiser perspective: how are advertisers using the contract in practice, which elements are most helpful and where are they getting pushback?

 Debbie Morrison
Debbie Morrison
Director of Consultancy and Best Practice
ISBA

Debbie Morrison has spent the last 30 plus years immersed in the advertising industry. She spearheads the practical Consultancy team at ISBA working with 430 key British advertiser members who spend approximately £10bn annually on communications activities. She is a pro-activist in the development of industry best practices and has negotiated ...[Read More]

 Amy Redford
Amy Redford
Global Marketing Procurement, EMEA Lead
eBay

Amy is an MCIPS qualified and tri-lingual Procurement Manager with specialist expertise of marketing and commercial services. She also has experience in ingredients/commodity buying within FMCG and has developed full category management strategies for both direct and indirect. Amy has a broad experience in procurement and project management gain ...[Read More]

 David Bond
David Bond
Partner
Fieldfisher

David is a partner and heads the advertising and marketing law group at European law firm, Fieldfisher LLP. David has particular experience drafting and negotiating media buying agency contracts, having worked closely with ISBA to prepare their new model template. David is recognised as a leading advertising lawyer by the independent legal di ...[Read More]

10:45 AM Morning coffee and networking

Transparency In All Things
11:25 AM Interactive Panel Discussion: The Trust Crisis – How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?

Celine Biette-Danielli, Principal Category Manager - Agencies Sales & Marketing, Vodafone

Vera Klimm, Global Category Manager Media, Marketing Procurement, Deutsche Telekom

Nick Baughan, CEO, Maxus UK

Reitze Feldmeijer, Procurement Manager Marcom, FrieslandCampina

  • One year on from the ANA report, where are we as an industry and what can be done to restore trust? 

  • What is marketing procurement’s role in repairing these relationships, and moving to a new era of trust and transparency? 

  •  Is there a gap between marketing and procurement where companies now need the role of a Chief Media Officer? 

  • What do agencies want and need from marketing procurement to have an effective working relationship?

 Celine Biette-Danielli
Celine Biette-Danielli
Principal Category Manager - Agencies Sales & Marketing
Vodafone

Celine is responsible for managing the Global Agency Team, and is in charge of marketing spend for any marketing agencies (ATL/ BTL/ Digital/PR/Market Research/Print & Paper/Production). Previously she had a variety of procurement roles at Vodafone, Kuehne & Nagel, Sky and Royal Mail. Celine will be participating in the Panel Discussion ‘The Tr ...[Read More]

 Vera Klimm
Vera Klimm
Global Category Manager Media, Marketing Procurement
Deutsche Telekom

Vera has been at Deutsche Telekom since 2009 and is currently the global category manager for Media in the marketing procurement team. Vera will be participating in the Panel Discussion ‘The Trust Crisis – How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?’ on the 13th June.

...[Read More]

 Nick Baughan
Nick Baughan
CEO
Maxus UK

Nick Baughan became CEO of Maxus UK in 2015 after three years as managing director. During his tenure at the agency it has grown its billings from £200m to £400m and at the same time the team has grown from 110 to 330 people. In 2014 Maxus was named Media Week’s Agency of the Year and in 2015 was named a Sunday Times Top 100 Employer. Nick has ...[Read More]

 Reitze Feldmeijer
Reitze Feldmeijer
Procurement Manager Marcom
FrieslandCampina

Reitze will be taking part in the Panel Discussion ‘The Trust Crisis – How Did We Get To This Stage And How Can Marketing Procurement Help Repair Bridges?’ on the 13th June.

...[Read More]

12:10 PM Industry Insight With Client Case Study From More For Less To Better For Less

Morgan Cox, CEO, Prodigious UK

  • Content production is soaring: Marketing teams are looking to increase production of always-on content whilst Procurement seeks to do more for less 
  • With increasingly sophisticated data and insight, this current equation is no longer enough. Performance should also drive production models. 
  • How can procurement orchestrate this transition across internal, media, data and creative teams? 
  • Prodigious will share their experience and approach in deploying these models for global brands
 Morgan Cox
Morgan Cox
CEO
Prodigious UK

Morgan has worked across all forms of production at senior management levels. Prior to joining Prodigious, he spent 3 years as MD of Gate Films (independent TVC production) and 3 years at Chemistry Communications as MD for this digital division that Publicis acquired in 2011. Morgan now runs Prodigious in the UK.Morgan will be presenting the ses ...[Read More]

12:30 PM Industry Insight With Client Case Study: Why Music Is Worthy Of A Single-Source Approach

Elisa Harris, Founding Partner, CORD

Gianpaolo Gagliardi, Category Manager – Brand And Communications, Shell

  • How Shell wanted to build the brand and improve metrics

  • The benefits, major cost savings and efficiencies that the development of a music strategy has delivered 

  • Future plans to further develop the music strategy and make the most of the huge value music has brought to the brand

 Elisa Harris
Elisa Harris
Founding Partner
CORD

Elisa founded CORD 8 years ago and has seen the company grow into a global business, boasting a world-class specialism in the field of audio branding. She is a classically trained musician and graduated from the Royal Academy of Music, with a family history firmly rooted in music. Elisa has led some of the biggest brands and advertising agencies ...[Read More]

 Gianpaolo Gagliardi
Gianpaolo Gagliardi
Category Manager – Brand And Communications
Shell

Gianpaolo has 15 years experience as a Manager, with Financial Trading, Contracting & Procurement and an International Marketing background across the Foreign Exchange, Energy, Supply Chain, Communications and Professional Services sectors. After three years in Currency derivatives trading, Gianpaolo entered Shell in order to specialise in Proc ...[Read More]

12:50 PM Listen, Learn And Share: “MADISON AVENUE MANSLAUGHTER” – How Can You Strengthen Agency-Client Partnerships To Solve Today’s Complex Marketing Problems?

Michael Farmer, Author, ‘Madison Avenue Manslaughter’

Michael Farmer’s book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourage agencies and their clients to take management actions to avoid the seemingly inevitable disaster of growing workloads and declining fees. Michael’s book offers the world's first effective definition of "the real agency problem”, and offers corrective solutions. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing and marketing procurement officers. Michael will explore how remuneration changes, globalization, holding company ownership, the concept of “shareholder value,” and the new digital and social media brought about a decline in the fortunes of today’s advertising agencies. He will also offer key insights about how agency health can be restored, turning around industry trends, and strengthening agency-client partnerships to solve today’s complex marketing problems.

 Michael Farmer
Michael Farmer
Author
‘Madison Avenue Manslaughter’

Michael Farmer will be the guest speaker on the 13th June. His book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourage agencies and their clients to take management actions to avoid the seemingly inevitable disaster of growing workloads and declining fees. Michael’s book offers the world ...[Read More]

1:20 PM Networking Lunch

Stream A: The New Era Of Agency Remuneration

2:50 PM Interactive Panel Discussion: Show Me The Money: How To Structure Agency Compensation In An Era Of Transparency

Tom Lewis, Finance Director, IPA

Paul Smith, Senior Director – Global Marketing & Sales Procurement, Mondelez

Malik Akhtar, VP Marketing Procurement, Bayer

  • The fixed fee retainer model is slowly dying out and labour-based and pay for performance models are becoming more prevalent remuneration models – how do you evolve an existing relationship based on the risk and reward for both the brand and the agency? 

  • How do you move the discussion away from hours and overhead towards performance improvement? 

  • Does pay for performance really increase transparency? Do pay for performance metrics apply the same for creative, media and digital agencies? 

  • What do successful incentive structures look like? Where have advertisers and agencies had success with new remuneration models? 

  • What maturity level do you need in marketing procurement and agency relationships before you investigate performance related pay – what basics do you need in place first before heading down this road?

 Tom Lewis
Tom Lewis
Finance Director
IPA

Tom is responsible for the IPA’s finances and advises members on agency financial issues. He is a Chartered Accountant and has held senior financial positions across the FMCG, marketing services and advertising sectors, including Coca-Cola, Ogilvy & Mather, Huntsworth and Omnicom. Tom will be contributing to a Panel Discussion ‘Show Me The Mone ...[Read More]

 Paul Smith
Paul Smith
Senior Director – Global Marketing & Sales Procurement
Mondelez

Paul currently looks after the Marketing & Sales spendglobally for Mondelez procurement, having been there 2 years. At Mondelez, weare transforming fast - streamlining how we work, globalizing our sourcing andincreasing our analytical capability for better insights. Like most of you -the aim is to drive the ROI of our ...[Read More]

 Malik Akhtar
Malik Akhtar
VP Marketing Procurement
Bayer

Malik has worked in the healthcare industry for 22 years and most of that time has been spent in procurement. His marketing procurement journey started at GSK in 2006 and since then he has been a regular participant in the COMPAG group at ISBA which helps to educate and improve the profile of procurement professionals working in marketing.

...[Read More]

Stream B: Drill Down Roundtables

Drill Down Round Tables

Jesus Sancho Cubino, Procurement Manager for Marketing and Advertising, Carrefour

Veronica Citarella, Marketing Procurement Manager, Luxottica

Celine Biette-Danielli, Principal Category Manager - Agencies Sales & Marketing, Vodafone

Jillian Gibbs, Founder & Global CEO, APR

Celine Chauffeton, Global Category Sourcing Manager – Marketing Services, Danone

Roundtable 1: How To Ensure Innovation Is An Integral Part Of Your Marketing Procurement Process To Be True Internal Consultants 

Hosted By: Jesus Sancho Cubino, Procurement Manager for Marketing and Advertising, Carrefour 

Participants Include: Celine Chauffeton, Global Category Sourcing Manager – Marketing Services, Danone

  • Innovation is the buzzword of the moment, but what does it mean in your company and how do you ensure marketing procurement’s involvement from the earliest stages? 

  • Examining practical steps to drive the innovation process such as bringing together stakeholders and suppliers in an ‘Innovation Week’ 

  • Sharing success stories of where marketing procurement has led or increased innovation, and how to overcome roadblocks on the way 

Roundtable 2: How To Redevelop Agency Performance Reviews To Achieve A True 360° Perspective That Gives Your Business Transparency 

Hosted By: Celine Biette-Danielli, Principal Category Manager - Agencies Sales & Marketing, Vodafone

  • What new formats can be used to improve response times and agency receptiveness? 

  • How do you find the optimum balance to measure performance without negatively impacting relationships and trust? What should marketing procurement’s level of involvement be as part of an ongoing interaction with agencies? 

  • How to effectively benchmark on categories, agency networks and even internal departments and brands 

  • Making sense of the data: how best to utilise 360° scorecards to examine media performance, contract compliance and financial transparency to meet business objectives 

Roundtable 3: Optimal Strategies To Put Together A Creative Agency Roster 

Hosted By: Veronica Citarella, Marketing Procurement Manager, Luxottica 

  • What is the starting point? First steps to follow in reviewing and analysing existing agencies, understanding Marketing’s requirements, and creating tools to separate and narrow the list 

  • What tools and processes can you use internally, and what external tools and suppliers exist to help with roster review and selection?  

  • Next steps: identifying the top agencies and aligning rates and processes 

Roundtable 4: Marketer-Led Production – How to Introduce Alternative Production Models, Bidding Approaches And Technology Solutions To Tackle Transparency, Efficiency And ROI

Hosted By: Jillian Gibbs, Founder & Global CEO, APR 

Marketers are considering solutions to improve their workflow, take more control of the production process, or add transparency to their content creation process. The usage of production bidding solutions enables an advanced bidding workflow, automatic capture of data, and advanced side-by-side comparisons. In addition, a bidding solution brings added value to the decoupling process, especially as Advertisers continue the trend of engaging multiple agency, digital, and production partners across all tiers of their content creation strategy. So, should you be using a bidding workflow solution?

  • Who is managing the bidding process? 
  • Best practices for reviewing and selecting bids
  • How to select a bidding solution/technology
 Jesus Sancho Cubino
Jesus Sancho Cubino
Procurement Manager for Marketing and Advertising
Carrefour

From 2011, Jesús has built up the Procurement Marketing department at Carrefour Spain in coordination with the Procurement Marketing Group Carrefour; the scope of his role is to manage the expenses related to media, advertising, marketing and decoration. Before his life at Carrefour, he was the Marketing Manager for Datacentric (formerly PDM) an ...[Read More]

 Veronica Citarella
Veronica Citarella
Marketing Procurement Manager
Luxottica

As a procurement professional Veronica has built her career in corporate settings within a multinational context. She has also had the opportunity to operate both at a central level and as part of a subsidiary which has given her a special understanding of the different perspectives and is a solid asset when negotiating global requirements. In g ...[Read More]

 Celine Biette-Danielli
Celine Biette-Danielli
Principal Category Manager - Agencies Sales & Marketing
Vodafone

Celine is responsible for managing the Global Agency Team, and is in charge of marketing spend for any marketing agencies (ATL/ BTL/ Digital/PR/Market Research/Print & Paper/Production). Previously she had a variety of procurement roles at Vodafone, Kuehne & Nagel, Sky and Royal Mail. Celine will be participating in the Panel Discussion ‘The Tr ...[Read More]

 Jillian Gibbs
Jillian Gibbs
Founder & Global CEO
APR

Jillian founded APR to set new standards for advertising production consultancies. She sees APR’s role as a true production partner, not a cost-containment advisor. Her vision is to take a more comprehensive approach that helps clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge production appro ...[Read More]

 Celine Chauffeton
Celine Chauffeton
Global Category Sourcing Manager – Marketing Services
Danone

Céline joined the Danone global Services & Goods procurement team in July 2016 as Global Category Sourcing Manager for Marketing Services, focusing for now on the Graphic Chain. Previously, she was leading Marketing & Sales Services global procurement for the Danone Nutricia Early Life Nutrition division after some various global and local posit ...[Read More]

Stream C: Agency Contracts Deep Dive

Deep Dive Workshop: Ensuring you have the optimal agency contracts in place for current and future requirements: How to structure the agency contract to achieve the transparency you need

Simon Francis, CEO, Flock Associates

Hosted By Flock Associates

  • In an era of increased need for transparency on fee, media and production spend, how can you ensure your agency contracts are properly structured to address the level of detail needed? What industry templates and best practice exist to assist you along this road, and what KPIs and clauses do you need to include?

  • How can you shorten the contract negotiation process, to avoid a lengthy back and forth on detailed T&Cs?

  • Understanding the agency financial model to ensure your contract reflects this- how can you open up this dialogue with your agencies?

  • How to find the right balance- working with the conflicting needs of agencies and clients on best price and transparency

  • What audit rights and termination clauses do you need to protect yourself

 Simon Francis
Simon Francis
CEO
Flock Associates

Simon has extensive experience of marketing transformation through integrated and effective marketing and communications. He has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies, having been CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD. He has also held senior positions at ...[Read More]

Stream D: Pitch Model Alternatives Workshop

Deep Dive Workshop: ISBA Workshop: Pitch Alternatives - Best Practice For Clients And Agencies To Improve Agility And Speed To Market

Traci Dunne, Consultancy & Best Practice Manager, ISBA

The traditional all-encompassing pitch model is expensive and time consuming for both clients and agencies. Clients now need to often be more agile and move faster. Via the Good Pitch initiative ISBA and the IPA have been working together to develop some ‘Alternative’ pitch processes for clients to consider. In order to continue to drive change and encourage clients to consider an Alternatives Pitch Process, the ISBA Consultancy Team has developed some practical guidance on the process required to successfully manage these alternatives. This Workshop will outline the four pitch alternatives and then through an audience vote bring one of these to life, taking attendees through how to run it and what type/s of project it would work for.

 Traci Dunne
Traci Dunne
Consultancy & Best Practice Manager
ISBA

Traci is passionate about best practice and helping clients be the best that they can be, and is equally excited by innovation and exciting developments in the advertising industry. Her specialist areas of interest are PR, Design, Branding and Innovation, Healthcare and Research and Insight. Traci provides advice on best practice consultancy pit ...[Read More]

Stream A: The New Era Of Agency Remuneration

3:35 PM Case Study: Effective Agency Management And Performance Based Remuneration: How To Make It Work

Jeremie Affergan, Purchasing Breakthrough Innovation Lead, UCB

  • How we have created an agency management booklet to improve people and process management, and drive innovation with our key partners – key takeaways and lessons learned 

  • Sharing practical tips on how we have set up performance based remuneration with marketing and medical agencies – where we are on the remuneration journey and how we got there 

  • Ensuring innovation is an integral part of any agency management process – how we do measure this, and what are we trying to achieve?

 Jeremie Affergan
Jeremie Affergan
Purchasing Breakthrough Innovation Lead
UCB

Jeremie is in charge of marketing agencies, medical agencies, digital, external events agencies, print and publications. He has been at UCB since 2013 and is involved in developing purchasing strategies, leading a stakeholder relationship management program, exploiting leverage opportunities across categories and delivering strong and sustainabl ...[Read More]

Stream B: Drill Down Roundtables

SESSION CONTINUED

Stream C: Agency Contracts Deep Dive

SESSION CONTINUED

Stream D: Pitch Model Alternatives Workshop

SESSION CONTINUED

3:55 PM Afternoon tea and networking

Stream A: Capitalising On New Business Models And Innovations

4:25 PM Interactive Panel Discussion: Evolving Agency Models: What Does The Future Look Like?

Andrew Lowdon, Global Category Leader – Marketing Procurement, Associated British Foods

Antonio Scannapieco, Global Strategic Sourcing Head, Marketing, Mars

Umair Bin Zubair, Global Sourcing Manager – Marketing Research, British American Tobacco

  • Are we seeing the rebirth of the full service agency model? Why is this trend coming back into force? 

  • Examining the different agency models available – lead agency, roster agencies, single agency – what are the benefits and disadvantages of the various models, and what kind of new innovative partnerships are coming to the fore? 

  • How are agencies evolving and differentiating themselves now and for 10 years time? What do they need to do to compete, survive, and thrive?

 Andrew Lowdon
Andrew Lowdon
Global Category Leader – Marketing Procurement
Associated British Foods

Andrew works across all divisions and operating companies of Associated British Foods where budget is invested in marketing activity. The role has the aim of developing a matrix that effectively enables local sourcing colleagues to operate successfully in their own operating company whilst ensuring current best practice is shared and advanced. T ...[Read More]

 Antonio Scannapieco
Antonio Scannapieco
Global Strategic Sourcing Head, Marketing
Mars

Antonio joined Mars in May 2016 from GSK, and serves as a critical advisor to the Mars Chocolate Global CMO and Global Brand Directors by leading the development and execution of global commercial sourcing initiatives for Mars Chocolate. He drives commercial deals and solves complex challenges through developing commercial sourcing strategies a ...[Read More]

 Umair Bin Zubair
Umair Bin Zubair
Global Sourcing Manager – Marketing Research
British American Tobacco

Umair is currently working with British American Tobacco's Global Procurement team in London, in UK sourcing overseeing a global marketing category for 64 countries with a significant spend base. Over the past 15 years, he has worked in various sectors and industries including Procurement / Sourcing, Research, Finance, Marketing, Sales, Distribu ...[Read More]

Stream B: Drill Down Roundtables

Drill Down Roundtables

Philipp Schuster, Procurement BP Marketing, PRO Agencies, Bayer

Marcus Riccoboni, Principal Category Manager - Marketing, Vodafone

Paul Jones, Senior Category Manager, Sony Europe

Roundtable 1: Crowdsourcing Creative And Production Partners: Alternative Sourcing of Marketing Communications 

Hosted By: Philipp Schuster, Procurement BP Marketing, PRO Agencies, Bayer 

  • How to access crowdsourcing platforms – who are the key players and where have brands had success? 

  • What is the cost benefit of using crowdsourcing, and what pitfalls do you need to be aware of? 

  • How is the rise of these platforms affecting traditional agencies’ business models, and how do you ensure there’s no conflict with your current partners? 

  • What has driven or would drive clients to source from the crowd? Is it more financially or creatively motivated? Or just the enormously increased demand in appealing content? 

Roundtable 2: Telecomms Sector Roundtable 

Hosted by: Marcus Riccoboni, Principal Category Manager - Marketing, Vodafone

An opportunity to discuss with your sector peers on the challenges and opportunities specific to marketing procurement in the Telecomms sector 

  • Within which areas of our businesses are we seeing the biggest marketing sourcing challenges? 

  • How to overcome internal business inhibitors to sourcing and contracting with start-ups or niche providers, as the dynamic changes to working with more nimble players 

  • Is the speed of change of regulatory requirements accelerating? Which new areas are we seeing challenges in and how are we managing them? 

  • How are we organized and how do we manage the demand for our services? Will this still work in 2020?


Roundtable 3: How To Get Best In Class Partners In Point Of Sale Spend For Optimum Local Execution

Hosted By: Paul Jones, Senior Category Manager, Sony Europe

  • The business case to moving your spend towards an in store focus and what practical methods you need to convert those purchases
  • How to optimise display and point of sale spend – strategies to harmonise the type of display you are using across different markets 
  • Who are the key partners who can help address this spend, and what are the main pitfalls to avoid? Appointing a core roster of agencies, then having local execution? How to ensure best in class in each market
 Philipp Schuster
Philipp Schuster
Procurement BP Marketing, PRO Agencies
Bayer

Philipp is part of the Business Partner organisation for Marketing Services at Bayer and in his role responsible for Agency relationships globally and across all Bayer divisions. His focus areas are creative agencies and production partners and identifying new and innovative ways of collaboration which lead to increased efficiency and consistenc ...[Read More]

 Marcus Riccoboni
Marcus Riccoboni
Principal Category Manager - Marketing
Vodafone

Marcus is responsible globally for the commercial and contractual aspects of Vodafone’s media planning and buying relationships across 21 countries; his job is to improve the efficiency and effectiveness of all media activity. As part of that, Marcus’ current focus is on selecting and implementing an in-house, programmatic media technology ‘sta ...[Read More]

 Paul Jones
Paul Jones
Senior Category Manager
Sony Europe

Paul is a Pan-European Category Manager for ‘Below the Line’ in-store retail requirements, including permanent and semi-permanent Point of Sale and covering 23 x Markets. He is involved in a strategic review of Sony PoS supply chain leading to the implementation of strategic recommendations for PoS Installation and maintenance, and has recently ...[Read More]

Stream C: Agency Compensation Deep Dive

Creative Boardroom: Performance Related Agency Compensation: How To Develop A Process For Measuring Success

Marie Collings, Global Category Manager, Diageo

  • What new innovative methods are leading companies trialling to move to a new era of performance related agency compensation? 

  • Comparing the best compensation structures depending on agency type and internal brand – how do you determine what works best in each situation? 

  • Are there any industry standards that marketing procurement directors can follow? How do you truly understand the scope of work and ensure you are getting what you paid for?

 Marie Collings
Marie Collings
Global Category Manager
Diageo

Marie is currently a global category manager responsible for advertising and content at Diageo, and has been at Diageo in a variety of procurement roles since 2000. Marie will be hosting the Creative Boardroom ‘Performance Related Agency Compensation: How To Develop A Process For Measuring Success’ on the 13th June.

...[Read More]

Stream D: Marketing Procurement 101

Marketing Procurement Masterclass: Mastering The Fundamentals of Marketing Procurement: A Step By Step Guide

Tina Fegent, Director, Tina Fegent Procurement Consultancy

This Workshop is designed for marketing procurement professionals to get a fundamental understanding of the various models of how an organisation’s marketing team operates, to improve your understanding of marketing, internal KPIs, processes and objectives, and the different marketing channels.

  • Understanding the role of the various primary stakeholders in marketing engagement (marketing, procurement and agency) and the expectations of each 
  • Outlining the different marketing channels (traditional marketing, media, advertising, digital, social media and mobile), their supply partners, and how procurement can play a meaningful role in both general process improvement and from a channel-specific perspective 
  • What are the biggest nuggets of opportunity – as you first enter the marketing category and as your involvement matures?
 Tina Fegent
Tina Fegent
Director
Tina Fegent Procurement Consultancy

Tina Fegent started Tina Fegent Consultancy in 2006. She is unique in having both agency and client experience, with knowledge of all areas of marketing. She is known as a fair but firm procurement consultant, and was awarded special recognition by CIPS for marketing. Tina has over 20 years of purchasing marketing experience. The client experie ...[Read More]

Stream A: Capitalising On New Business Models And Innovations

5:10 PM Industry Insight With Client Case Study: How Our Unique Model Consolidates The Music Licensing, Creation And Strategy Of Global Companies Through One Unified Hub

Dominic Caisley, CEO, Big Sync Music

Jorgen Bartsch, Global Marketing Services, Unilever

  • Outlining our five guiding principles (The music must come first, respect the talent, brands are people too, ideas can come from anywhere, and Think Big) and why they are important 

  • How we deliver our clients’ concentrated buying power, creative continuity, centralised data reporting and a consistency of process that protects clients from the often confusing world of music synchronization 

  • Practical examples of how this works with a key client – what we have accomplished together and future plans for innovation and further added value

 Dominic Caisley
Dominic Caisley
CEO
Big Sync Music

In 2013 Dominic co-founded Big Sync Music - the world’s first global, full service, creative music licensing agency to work directly for brands. Big Sync has a global partnership with Unilever and is the single supplier for its music sourcing and procurement across 400 plus brands in all territories, including AXE, Dove, Knorr and Magnum. Domi ...[Read More]

Jorgen Bartsch
Global Marketing Services
Unilever

Stream B: Drill Down Roundtables

SESSION CONTINUED

Stream C: Agency Compensation Deep Dive

SESSION CONTINUED

Stream D: Marketing Procurement 101

SESSION CONTINUED

5:30 PM Day One Cocktail Reception

A great opportunity to wind down at the end of a busy first day, chat about the day’s talks and continue to catch up with colleagues over cocktails, canapés and entertainment.

7:00 PM End of Conference Day One
























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